Conscious Leadership

March 14, 2017 | Life

There was this seasoned CEO who found absolute fulfillment in taking care of his employees and making their lives happy and comfortable. He treated all his employees as his family members… He behaved the same way, both at home and at work… He discouraged his employees from working overtime. According ...

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The Latest in Branding & Marketing – Top Ten Trends 2017

March 11, 2017 | Buzz

Is your company prepared to take on the challenges of 2017? Don’t think so? Then you must take a peek at the Top Ten Marketing and Branding Trends for 2017. Trend #1: Data Analytics is the way to go With more and more people doing all their activities online, it ...

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Shape Your Own Destiny

March 09, 2017 | Life

“Watch your thoughts, they become words; Watch your words, they become actions; Watch your actions, they become habits; Watch your habits, they become character; Watch your character, for it becomes your destiny.” Most of the times we tend to lose focus on ourselves. We let others control us – ...

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Goodbye LOL; Emoji Marketing is Here

February 17, 2017 | Buzz

It is often difficult to express your thoughts in words, especially when it involves emotions. So then why not use Emojis? Yes, by Emojis I mean those small animated pictures that you often use while messaging and texting.  These tiny, fun images have become a huge thing in the world ...

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Using simple narratives to build powerful brands

February 11, 2017 | Buzz

A few days back I came across a South African TV ad of Bell’s Whisky. If you haven’t watched it yet, I recommend you do. It is a simple story that talks about the efforts that a father puts in to learn how to read, only because he wants to ...

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Add Value to your Marketing – Keep your Customers Happy!

January 31, 2017 | Buzz

I have been going to a particular barber shop since 10 years now. However, when I went there for my haircut this weekend, I got a customer rewards card from my barber according to which I could avail one free haircut after 9 visits. It was a novel move; but ...

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The Power of Now

January 24, 2017 | Buzz

It was on 8th November 2016 that the unthinkable happened in India. The 500 and 1000 rupee notes were banned. Through a 40 minute speech Prime Minister Narendra Modi made the boldest move to change the future of India. While the dramatic announcement of Prime Minister Narendra Modi created panic ...

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How to make your client listen to you?

January 18, 2017 | Buzz

Has this ever happened to you? You ask for a meeting with your boss and peers. You try your best to convince them that there is a very important move that your company needs to make. You lay down the best proposal with bulletproof data, unassailable logic and an impassioned ...

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The Story in Numbers

January 11, 2017 | Life

Customers' Trust about Personal Data Can't Be Bought Privacy on Internet? That’s an oxymoron! Well, it need not really be. You can achieve it if you can manage your customer data well on your website. Every time a customer enters his data on your website, the only thing that would ...

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Marketing Success – The Unbranded Way

January 05, 2017 | Buzz

Genuine Concern vs the Sales Pitch Have you ever noticed the awareness that the pharmaceutical industry creates about health issues? There is no mention of any product or brand. It is content that is totally unbranded. Content strategy is the present and the future of the Internet of Things. This ...

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