Marketing Success – The Unbranded Way

January 05, 2017 | Buzz

Genuine Concern vs the Sales Pitch Have you ever noticed the awareness that the pharmaceutical industry creates about health issues? There is no mention of any product or brand. It is content that is totally unbranded. Content strategy is the present and the future of the Internet of Things. This ...

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A Shot in the Arm

December 27, 2016 | Life

Advertising for a Healthy Cause Living healthy is amongst the priority list of many consumers these days. They are ever-hungry for information and research on ‘healthy lifestyle.’ More and more Brands have started recognizing this need and are cashing in on the opportunity. They are making available, better products, ...

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Zero in on the Goal

December 23, 2016 | Life

A traveler once stopped at a certain intersection. He pointed at one road and asked an elderly person, “Where does this road lead to?” To this the person asked the traveler where he wanted to go. When the traveler replied saying he had no idea where he wanted to ...

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Unleashing the Power of UGC Campaigns!

December 20, 2016 | Buzz

Did you know you can increase your orders by 10% just by adding one review to your product page? Now, imagine how many orders you can get if you put up hundreds of such reviews This is exactly why the retail giant Amazon decided to use reviews to develop its ...

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Creative Leadership – The Need of the Day!

November 30, 2016 | Buzz

Being a leader not only involves courage but also creativity. Why creativity? Here is an example that might help you find the answer: This is about O P Bhatt, who became the chairman of State Bank of India in 2006. You must be aware that SBI is one of the ...

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Who says there’s no innovation in print advertising?

November 22, 2016 | Buzz

“Print might be considered as a passive medium; But if it is put before the right people at the right time, it can create wonders”   It is nothing like waking up to the smell of fresh coffee or maybe mangoes… Still better… what if you were given coupons to ...

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How often is too often to share with your audience?

November 15, 2016 | Buzz

You want to share content with your target audience; but you don’t want to become an annoyance. You want to connect with your social media followers; but the last thing you want to do is drive them away. So, how exactly do you then strike that balance between sharing unique ...

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An Anti-Dote to Any Challenge

October 14, 2016 | Buzz

A daughter once complained to her dad that she could not go on with her miserable life. All that fighting and struggling had exhausted her to the core. As soon as she manages to solve one problem, another crops up from nowhere. Exasperated, she declared could not take it anymore. ...

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Seizing Moments Strategically

October 04, 2016 | Life

There is probably no one in the world who hasn’t failed once in a life time. Failure is the key to success. After all, it's difficult to manage everything and be successful. Yet successful we have to be because... We need to be the best at our jobs because it ...

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Be Ethical – It Doesn’t Cut Down your Profits

September 30, 2016 | Buzz

Are you being ethical in your marketing strategies? I am sure that is a tough one to answer. Day in and day out we come across advertisements that include a lot of exaggeration. They are aimed at creating sales even if it means fudging the truth or making false claims. ...

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