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Media Strategy, Planning & Buying
Media planning and buying is a blend of strategy, negotiation and ad placement to attract, convert and connect to potential customers and prospects.
77% of B2B and B2C marketers use retargeting as part of their Facebook and Instagram advertising strategies.
LinkedIn has one of the highest-earning and most educated audiences on social media
Brand awareness can be increased by up to 80% through Google paid ads.
Media buying, planning and strategy is a combination of strategies that places the right ads in front of the right audience, at the right time and on the right platform. Imagine your audience on one platform searching for your brand however you are busy hunting for them on another!
What media buying does is it puts your brand in front of your audience.
Whenever you are hunting for leads, sales, conversions or brand awareness, media planning and buying is a requisite. At every stage of your business, media planning plays a crucial role in helping you tap your audience and hold them till the final conversion stage. In absence, your potential consumers would switch to the competitors.
Just how every segment of audience is different, every phase of brand communication is different too. We know the art of holding your audience through all phases. Depending on your budget and requirements, we offer the choice of media placements, attract and convert your potential audience and ultimately connect them as your consumers.
With our fitting media buying strategies and ad placements, we make your brand talk to your audience on all relevant platforms.
The price for this service depends on the digital strategy, the channels involved, the TG to be targetted, the locations to be chosen, etc.
World's most expensive billboard costs $625,000/week or approximately $100,000/day. It is the Times Square Billboard with an area of 125,000 Sq. Ft.