The Incredible Power of Interactive Marketing

September 23, 2017 | Buzz

Today’s world is a place where consumers expect brands to engage and interact with them in a continuous yet consistent way. They want you to understand their requirements and pro-actively come up with the best set of options to cater to them. The only way this can be done, is ...

read more

It is Purpose, Not Profit, that Drives a Company

September 15, 2017 | Buzz

“Efforts and courage are not enough without purpose and direction” John F. Kennedy   This sentence reminds me of an incident that happened with JFK at the Nasa headquarters in 1961. Apparently it was his first time at Nasa. He was touring the facility when he found a janitor mopping ...

read more

From Bootstrapping to Success

September 09, 2017 | Buzz

They did it; you can do it too! Not having a lot of money should not stop you from starting a business. There are many businesses that have bootstrapped their way to success. Disney, Google, Hewlett Packard, Apple and Amazon – all of these went on to become billion dollar ...

read more

Think Differently; Add Value

September 01, 2017 | Life

What is more important – Doing things that are valuable or doing things efficiently even if they are not so valuable? There were these people called the ‘knocker-uppers,’ way back in the 1900s, in England. Every morning it was their task to walk up the streets and wake up people. ...

read more

Observe, Learn and Accept – It is never too late!

August 23, 2017 | Life

“Your understanding of your inner self holds the meaning of your life” - Leo Tolstoy It is at Litmus that I got closer with my inner self. Starting my own branding house helped me learn more about myself. As an artist, I realized it is very important to observe things carefully. ...

read more

Making the maximum of digital advertising

August 16, 2017 | Buzz

The number of internet users in India has exceeded 450 million. Digital advertising continues to grow at a CAGR (Compound annual growth rate) of 33.5%. From the current 15.5% share, digital advertising is expected to grow up to 24% by the end of 2020. Gone are those days ...

read more

The Ever-Growing Industry of Mobile App Development

August 11, 2017 | Buzz

Mobile apps have become an integral part of our lives today. An average mobile user in India would spend about 155 minutes on mobile apps every day. This makes India the third largest mobile app user in the world. Mobile app market in India is growing at a rapid rate, ...

read more

Packaging and Graphic Design Trends

July 31, 2017 | Buzz

Have you ever tried to understand trends? Mysterious - aren’t they? You never know which trends manage to stay for years and which ones fail to stick on. There are only a few that manage to shift and evolve over time. So, do you know what the driving force behind ...

read more

Creative Marketing – The Need of the Hour

July 22, 2017 | Buzz

Creative marketing is the game of the startups today. If you are still stuck with your traditional marketing tactics, it is time to move on. Many smart founders of startups have already moved on to newer and innovative methods of promoting their products. Not only are these cost-effective, they are ...

read more

Branding within the Budget

July 14, 2017 | Buzz

Branding is not something that is meant only for the corporate powerhouse. In this day of social media, not just companies but individuals also can benefit from establishing their brands. Good branding is something that gives your business a strong visual identity. It makes your customers understand what your business ...

read more
Page 1 of 1712345...10...Last »