The Needed Nudge to the Absolute Dream

May 27, 2017 | Life

“I have not failed. I've just found 10,000 ways that won't work."  You may have watched an absolutely bad movie recently; but did that stop you from watching movies altogether? Ok, the book you just finished reading could have been much better; but will that make you give up ...

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New makeover for your site

May 23, 2017 | Buzz

Is your website still the same as you had designed it the first time? Haven’t you updated it with new products or services or even fresh pictures of your team members? If not, it is high time you revamp your website. As you may know, Google keeps changing its algorithms. ...

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What is the real value of design for business?

May 19, 2017 | Buzz

“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs It is not just on strategies that the success of your branding depends; design plays an extremely important role too. Unfortunately not many understand the importance of design when it comes to ...

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Brand Fatigue

May 16, 2017 | Buzz

There are lots of things you may like about your favorite brands…. The products… The quality…. The price…. The service and more…. But what is it that makes you stop shopping from a brand? You may be seeing the same commercials again and again on TV at every break… You ...

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The Epic Brand War in Indian Advertisement

May 10, 2017 | Buzz

It is true that not all brands survive in the industry for long in spite of spending a lot of money on marketing and advertising. So, what exactly does a Brand need to do in order to win the hearts of the consumers? There are a few basic requirements that ...

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This Major New Technology Could Be Less Than A Year Away – Are You Ready

May 04, 2017 | Buzz

The next communications revolution is just around the corner. By 2020, you will be witnessing the launch of the ultrafast 5G mobile broadband that will unleash speeds that could be a hundred times faster than 4G. It will bring with it, waves of innovation that can disrupt almost every industry. ...

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Our Own Heritage Brands

May 01, 2017 | Buzz

The smell of the brewing Bru filter coffee marks the beginning of the day in any typical Tamilnadu household. As the lady of the house pours the steaming hot coffee into steel tumblers, with the froth levelling up to the brim, the family members eagerly wait to jump-start their day ...

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Indian Brands Activating Activism

April 26, 2017 | Buzz

We have been going on with our jobs for years now. But have we ever made a difference to anyone through our work? Have we ever thought about going beyond our job profiles and bringing smiles on a few faces? Yes, it is important to promote your brand and your ...

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Humility, A Business Quality

March 30, 2017 | Life

A rider once saw a few soldiers struggling to move away a heavy wooden log. There was this corporal who was just standing there and watching them. The fact that the corporal was not really helping the men irked the rider. He asked him why he was not helping the ...

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Creating Dynamic Brand Impressions via Unimaginable Strategies

March 27, 2017 | Buzz

The other day I had been to an open event. I was pleasantly surprised when I was offered a free beverage as I was watching the show. I didn’t really think before I grabbed that drink. However, once I was home I thought about it. Now why would someone offer ...

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