September 23, 2017 | Buzz
Today’s world is a place where consumers expect brands to engage and interact with them in a continuous yet consistent way. They want you to understand their requirements and pro-actively come up with the best set of options to cater to them. The only way this can be done, is ...
read more
September 15, 2017 | Buzz
“Efforts and courage are not enough without purpose and direction” John F. Kennedy This sentence reminds me of an incident that happened with JFK at the Nasa headquarters in 1961. Apparently it was his first time at Nasa. He was touring the facility when he found a janitor mopping ...
read more
September 09, 2017 | Buzz
They did it; you can do it too! Not having a lot of money should not stop you from starting a business. There are many businesses that have bootstrapped their way to success. Disney, Google, Hewlett Packard, Apple and Amazon – all of these went on to become billion dollar ...
read more
September 01, 2017 | Life
What is more important – Doing things that are valuable or doing things efficiently even if they are not so valuable? There were these people called the ‘knocker-uppers,’ way back in the 1900s, in England. Every morning it was their task to walk up the streets and wake up people. ...
read more
August 23, 2017 | Life
“Your understanding of your inner self holds the meaning of your life” - Leo Tolstoy It is at Litmus that I got closer with my inner self. Starting my own branding house helped me learn more about myself. As an artist, I realized it is very important to observe things carefully. ...
read more
August 16, 2017 | Buzz
The number of internet users in India has exceeded 450 million. Digital advertising continues to grow at a CAGR (Compound annual growth rate) of 33.5%. From the current 15.5% share, digital advertising is expected to grow up to 24% by the end of 2020. Gone are those days ...
read more
August 11, 2017 | Buzz
Mobile apps have become an integral part of our lives today. An average mobile user in India would spend about 155 minutes on mobile apps every day. This makes India the third largest mobile app user in the world. Mobile app market in India is growing at a rapid rate, ...
read more
July 31, 2017 | Buzz
Have you ever tried to understand trends? Mysterious - aren’t they? You never know which trends manage to stay for years and which ones fail to stick on. There are only a few that manage to shift and evolve over time. So, do you know what the driving force behind ...
read more
July 22, 2017 | Buzz
Creative marketing is the game of the startups today. If you are still stuck with your traditional marketing tactics, it is time to move on. Many smart founders of startups have already moved on to newer and innovative methods of promoting their products. Not only are these cost-effective, they are ...
read more
July 14, 2017 | Buzz
Branding is not something that is meant only for the corporate powerhouse. In this day of social media, not just companies but individuals also can benefit from establishing their brands. Good branding is something that gives your business a strong visual identity. It makes your customers understand what your business ...
read more
