We love projects.
Do you have anything interesting for us?
With the wrong push, we may lose it.
And we believe, that good results come from right actions and right actions come from the right push. Always.
our brand promise
With more than two decades of experience, Litmus has become a leader in branding, advertising and designing. We've reached here by giving several Litmus tests and we're always ready for the next one. Would you like to take one too?
One of the first steps in the process of building a brand's journey is its strategy. A brand strategy begins as soon as you think of the name of your brand and the problem that it is going to solve. Actually, sometimes even before that. A strategy drives your identity, your collaterals, your digital and offline design and any next steps that your brand route takes.
To put it in a nutshell, a brand strategy is ideally your brand's communication strategy. It's not just a piece of document, it is like a brand bible.
Nobody can tell a brand's story better than the ones who live it. As your branding company, we tell your story by asking you questions that help us rewind your story. We pick up milestones from your story and tell them to your audience on relevant platforms in an interesting, appealing manner.
The art of storytelling helps us create an impression about your brand in your audience's minds. Just like you are reading our story this moment and building a perception.
Your brand identity i.e the name, logo, tagline, packaging etc., has to be simple, timeless and a reflection of your brand's vision. It does not matter whether you work with a freelancer or the best branding agency in India or the world as long as your identity serves its purpose.
No matter what kind of a name you choose in what language or length, what colours you choose for the logo, what words you use for the tagline or what shape your packaging takes, your brand identity should, we repeat, serve its purpose.
To make your brand repetitively visible in front of your audience, social media marketing followed by strategy creation & execution by a digital branding agency is a must. This activity decides whether your brand will reach from the 6-inch screen to the minds of your consumer. Or not.
Once it does, half the job is done. The next part is to ensure that this placement is recurring and worth watching each time. Your brand's impression on social media is a result of your social media marketing.
Web Design &
Your website's design and the way it has been developed determines how it looks, how it functions and what kind of experience it gives people, on the world wide web. The layout, the flow, the design adopted, the fonts, the responsiveness and the navigation, are all accessories that make it effective and functional.
Whether an Ecommerce website or an informative one, it should give the people a good experience and ease of access. That way they are more likely to spend time on your website and make the next move, whether that is making a purchase or just getting in touch with you.
Hand in hand
We designed and developed the current website of Cadila Pharmaceuticals, underlining a specific communication strategy. The communication angle was- passing healthcare from generation to generation. While this angle was taken care of in the language & design of the website, active content marketing was also chosen as a preferred option to push this thought further.
We worked with Coca Cola in the year 2017 to create a brand identity for one of their CSR projects. The project was aligned with the thought of fruit-circular-economies. We conceptualized a logo for this initiative, which was supposed to be featured on one of their packagings. That's it. That might be an abrupt end to this information and we might have featured this project with more details if we weren't under an NDA.
For one of their speciality products, Haldiram's was planning a gift pack. The brief was clear- they didn't want a traditional look & wanted the use of contemporary colours. We derived the mood board & further, the look of the packaging on one thought- the waves that are created when several ingredients of various colours are mixed. After its success, we worked on a few more projects for Haldiram's.
Bajaj Genuine Parts, a venture by Bajaj Auto, aimed to provide genuine spare parts for Auto Rickshaws & other Bajaj vehicles. For more than 150 such parts, Bajaj came to us with a requirement to make a 150-page catalogue. We made this catalogue in such a way that it could help garage owners choose the right spare part for the problem they were wanting to solve for their customers.
Event & exhibition brochures are like a silent sales pitch, it's a 30-second sale or no sale window. We designed brochures for SML Isuzu an exhibition, the purpose of which was, primarily, to introduce new features of Isuzu vehicles. Secondly, introducing the Isuzu app, which does useful things like sending notifications to the logistics managers if drivers stood still by the roadside for long hours, etc. The challenge & the achievement was- to be simple, & clear.
Manitou is a French heavy equipment manufacturer with dealerships all across the world. While the bigger agenda for Manitou involves an entire revamp of their communication strategy, we started with the redesign of two brochures, to be used in an exhibition and otherwise. These brochures focussed on information about two of their products- Backhoe Loaders and Tele-handlers. The brochures received an impressive response at the exhibition and all we can say is, great start!
Consumer Experience 29.07.22
Business Insights 26.07.22