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Copywriting is anything and everything written for the purpose of branding and advertising. 


More than 59% of people would avoid doing business with a company that made obvious spelling or grammar mistakes.


On average, a whopping 8 out of 10 people will read your headline, but only 2 out of 10 will go on to read the rest.


Copywriting services involve everything from long form to short form. The long and short simply denote the length and format of writing. Content writing falls under the umbrella of copywriting and it usually includes blogs & websites.


Copywriting is required not as a supportive service but as a primary service for any brand. Describing your product is the purpose it serves, but it's more than just that. It makes your customer want to know more about your brand and products/services. It also helps create a position, communicates the purpose and builds an identity through words and their meaning.

Deciding a tone

Funny or serious? Emotional or straightforward? Factual or abstract? Choices have to be made for a brand's overall copywriting and a combination of these choices create the tone for a brand.

Consistency in communication

Once a tone has been frozen, we stick to it. We make modifications wherever necessary but not major ones. For example, Apple would never say, "the phone of your dreams", in its communication. They'd rather say, "your new superpower". There is a thin line of difference when you look at it as an audience but there is a major difference when seen from a copywriting perspective. While the former is a direct tone, the latter is aspirational.

Simplicity is powerful

It really is. We are saying this from experience. It is easy to write copies and content that is full of jargons and big adjectives. It is difficult to be simple. And we will be just that for your brand. Simply good.

'Pneumonoultramicroscopicsilicovolcanoconiosis', this is not a typo, it is the longest word in the dictionary.