The Brand story is the mirror of a brand’s persona
that embodies its story of existence,
it is the narrative that makes consumers a part of the story.
Storytelling has been an integral part of any culture. Do you remember your grandma’s storytelling session that enraptured your senses, piqued your curiosity and gave you goosebumps at the same time? Every story had a protagonist whom we empathized with and became a part of his life. Hence, what is brand storytelling? It has the same compelling power like your grandma’s story but unlike fiction stories, they are not invented but they give a vivid account of brand’s motive behind inception and it consumer-centric approach to evoke trust among its target audiences.
Any brand storytelling is the story of the people who built the brand, who identified the problem, researched for the solution and finally developed the product and service to ease the lives of many. As a brand storytelling agency, we help organizations shape powerful brand stories that resonate its consumer’s lifestyle and reflect its rich brand heritage.
According to one of the researches, the human brain responds to the descriptive power of stories in deeply affecting ways that influence both the sensory and motor cortex. However, a story is not just mere about copy. At Litmus, we storify each aspect of your marketing communication, be it name or tagline, website text, brochure copy, social media messages, also the color and the feel of your packaging, all synchronized to form one voice of the brand.
92% of consumers want brands to make ads feel like a story
Both data and research are important to form a story. At Stanford University, they found that statistics combined with stories have a retention rate of 65-70%.
Tell your stories in the most engaging manner because of the average consumer processes 100, 500 digital words daily.