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Search Engine Marketing
Search engine marketing comprises of various types of ads. These can be text ads, responsive search ads, dynamic search ads, display ads, image ads, video ads (google ads on youtube), product shopping ads, showcase shopping ads and call-only ads.
Google’s 68% revenue comes from Google AdWords.
85% of consumers use the internet to search for local businesses.
73% of the paid search market share belongs to Google.
SEM involves strategies that help improve a website's ranking in the SERPs (Search Engine Results Pages). There are different types of ads under SEM - google search ads, google display ads and video ads. A combination of all or 2 these falls under the feature called Performance Max Ads. Search engine advertising is also referred to as PPC (Pay Per Click Advertising). Pay per click advertising comprises of various types of ads. These can be text ads, responsive search ads, dynamic search ads, image ads, video ads (google ads on youtube), product shopping ads, showcase shopping ads and call-only ads.
When you want to reach your customers cost-effectively and at the right time, SEM is needed. It reaches your customers exactly at the right time- when they are open to new information. Most consumers search for products/services online on google and your ads being visible to them increases the possibility of traffic on your website and eventually, conversion too.
How do we run your google ads? By selecting the right type of ads based on the desired results.
Call-only ads are relevant for mobile devices and help promote direct conversations with your potential customers.
Text ads, now also referred to as extended text ads are the ads that show up when your customer searches for something in the search engine. These ads are based on keyword research and the usage of those keywords in the ads. If the search volume for your keywords is high, these ads are selected.
Dynamic search ads are automated ads that show results based on the content of your website. We choose these for well-developed, systematic websites and for those with a lot of products.
Image ads are displayed on the Google Display Network. This is a network of websites that have partnered with Google and provided space to it to show ads. These types of ads basically follow the user to the websites they usually visit and get visible in the form of image ads there. We choose image ads when the visual appeal of your product/service can be put to use.
Video ads allow a brand to deliver more, always. Video is the now and the then of advertising in the digital space. Wherever there is a 'play' button, clicks are meant to happen. The success of TikTok, YouTube and Reels just goes on to prove this. Video ads are costlier than search ads but are also worth the spend. We choose video ads when results are needed in huge numbers and budget-constraints are limited.
We choose google shopping ads for E-Commerce websites. Everytime a user searches products that you are selling or related products, your website is displayed at the top in the shopping section, along with the price of the product, and this ad is linked to your website's product landing page.
On an average, 3.8 Million searches happen on every minute google, across the globe.