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Search Engine Optimization
It is the process of optimizing a website to improve its ranking on search engines & to attract relevant audience.
86% of people choose to click on organic search results over paid banner ads.
53% of all trackable website traffic comes from organic search.
61% of B2B marketers said that SEO and organic traffic spawn more leads than any other marketing initiative.
Search Engine Optimization comprises of various activities such as on-page SEO, off-page SEO, technical SEO, etc.
Anything and everything that is done on your web pages is a part of on page SEO. For example-writing blogs for your website, SEO integrated copywriting related to your products, etc. falls under this service. On the other hand, anything and everything that happens off your website's page, for example- backlinks, guest blogging, etc. is a part of off-page SEO service.
Anything technical undertaken to improve Search Rankings, eg.- site indexing to help bot crawling, sitemap, site speed, 404 page enabling, H1 tagging, etc.
When your objective is to be part of the top search terms of your online audience, SEO is needed. It is also needed when you know that your product or service is such that it is searched frequently on search engines and being visible there can bring the desired traffic to your website. If you want to be visible to your users amongst your competitors, SEO can help serve the purpose.
The process starts with website audit followed by competitor analysis, keyword research & analysis and creating seo-friendly web content strategy.
After the initial setup, SEO is a continuous activity. It has to be done on a regular basis to achieve and maintain results.
SEO came into being in the year 1993