When brands turn to craft themselves a face,
they need someone who can visualize the unpronounceable,
and that’s when logo design firms who can narrate a story through simple strokes come into the picture.
As it is widely known, a logo is the face of the brand.
It expresses varied nuances of the brand’s core values and beliefs on which it was founded—agreed. But let’s debunk the myth that it narrates a story. Logos, though are made with intense precision keeping the brand’s promises in mind, are supposed to be simple enough to stay with the subconscious of the consumer. Simple things not necessarily be descriptive. Litmus, with its design prowess, is one of those logo design firms who believe in simplistic detailing.
Litmus is known for its design intelligence.
A logo design company that boasts of an army of deft designers who will shape a brand story while harmonizing both aesthetics and functionality.
No matter how impressive the logo is, if it cannot be easily adapted on different brand modules then it won’t get noticed—it’s as simple as that. Being compliant to online portals, brand merchandizes, and on marketing collaterals, we ensure logo is adaptable on different applications. For being able to extend our logo design service to these parameters, we call ourselves functionally creative and our clients call us one of the smartest logo designing firms.
Beauty is in detailing and these details define the vastness of a logo and the virtuosity of Litmus in crafting one which qualifies us in the league of genius logo design companies in India.
Logo Designs are believed to have started in the 13th century when ancient Egyptians branded domestic animals with hieroglyphs to mark their ownership.
The term ‘Graphic Design’ was first coined by William Addison Dwiggins in 1922.
Helvetica font was introduced to the world in the 20th century and soon it became one of the most popular fonts in the world.
The first edition of Photoshop (Photoshop 1.0) was released in February 1990.
However, the crucial stage is ideation.
Each and every member at Litmus brainstorms, creates word cloud, interacts and thereby nudges a culture of creativity that inspires the logo design. Hence, logos we create are an art form conceptualized with the collective efforts of the entire team. We are called one of the best logo design company in India for a reason.
We believe a brilliantly crafted logo is worth a thousand words. A timeless logo demands scrupulous research of industry, competitors, trends, consumers and the brand itself. We are the logo designing company who adores taking the path with twists and turn and come up with a unique concept that strikes at first glance.
The old school logo design firms with a pencil in hand.
Litmus is a believer in traditional techniques. For every logo design, after the research, we start conceptualizing with a pencil in hand. With digital screens open, giving us the insight on the worldly designs, the strokes at the notepad is where the design magic happens. Though we are a company excelling at logo design, we love to have our creativity run wild, free and liberated. That’s how the logo designed at Litmus triggers cognitive resonance and visceral pleasure.
A logo is about possibilities.
Have you wondered where the best logo design companies in India get their inspiration from? The design community, as a whole, believes in distinctiveness. We, at Litmus, crown it. Call it the single most important trait of any professional logo. And this starts with a collage of images, icons, strokes, illustrations etc. of everything and anything that the brand even merely or completely relates to. Funnelling it all we get our hero elements that need the limelight. Further refining, with strategic decisions, gives us what we proudly call ‘the logo’. That’s what makes us the logo design firm that we are today!
Brilliantly simple logos unfailingly stick to consumers.
And simple things often require much more brain power to create than the most complicated stuff. One idea is just one fragment of the logo design process; it involves a whole set of tests and its own ‘Eureka’ moments. Logo designs in India require much more than one idea considering the massive culture versatility. Litmus has a highly flexible process for brands— because every logo design firm is different and so is every brand.
From strategizing, to finding meanings, creating blueprints, understanding consumer dynamics, to choosing the right format—Litmus is your answer to how will a great logo design company deliver?