Technology or Creativity – What do you prefer?

July 06, 2017 | Life

Most of us had imaginary friends when we were children. As kids, we had to make up new games just to keep things new and fresh. All this gave a good boost to our creativity and imagination. But do you think kids of today have imaginary friends? Do they invent ...

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Brand Expansion? Or is it Brand Dilution?

June 30, 2017 | Buzz

Not every branding campaign manages to make a mainstream headline. But when it does, it has to be about a bigwig company like Nike, Apple or Coca-Cola. There are times when brands go wild and very astray. And when this happens, we always take notice. Remember the Helvetica logo of ...

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It is your customers that can take you towards success

June 15, 2017 | Buzz

“If you do not take good care of your customers, your competitors will” Nothing is more important than caring for your customers in this age of innovation and automation. Imagine how you would feel if you entered a restaurant and before you even thought of ordering you were served the ...

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Opportunistic Marketing – Because Moments Matter!

June 10, 2017 | Buzz

“When opportunity presents itself grab it, Hold on tight and don’t let go” Remember the spotlight moment of Oreo at the Super Bowl’13? It was just a Tweet that said “You can still dunk in the dark.” Timed perfectly during the thirty four minute hiatus of blackout that happened ...

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Mobile Marketing Campaigns – Give it a Try!

June 06, 2017 | Buzz

There is only one thing people everywhere have been doing – staring into their smart phones. This is exactly what you see, whether you are in an office, a restaurant, a shopping mall, a bus, a train or even a movie theatre. Mobile marketing is the only way companies can ...

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Live Streaming – The Present and Future of Social Media

May 30, 2017 | Buzz

Scripted and episodic content are a thing of the past. Live videos and live ads are the in thing on Social media today. They have been helping many achieve amazing results so far. Brands and advertising agencies can make the most out of live streaming that helps them interact with ...

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The Needed Nudge to the Absolute Dream

May 27, 2017 | Life

“I have not failed. I've just found 10,000 ways that won't work."  You may have watched an absolutely bad movie recently; but did that stop you from watching movies altogether? Ok, the book you just finished reading could have been much better; but will that make you give up ...

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New makeover for your site

May 23, 2017 | Buzz

Is your website still the same as you had designed it the first time? Haven’t you updated it with new products or services or even fresh pictures of your team members? If not, it is high time you revamp your website. As you may know, Google keeps changing its algorithms. ...

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What is the real value of design for business?

May 19, 2017 | Buzz

“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs It is not just on strategies that the success of your branding depends; design plays an extremely important role too. Unfortunately not many understand the importance of design when it comes to ...

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Brand Fatigue

May 16, 2017 | Buzz

There are lots of things you may like about your favorite brands…. The products… The quality…. The price…. The service and more…. But what is it that makes you stop shopping from a brand? You may be seeing the same commercials again and again on TV at every break… You ...

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