Using simple narratives to build powerful brands

February 11, 2017 | Buzz

A few days back I came across a South African TV ad of Bell’s Whisky. If you haven’t watched it yet, I recommend you do. It is a simple story that talks about the efforts that a father puts in to learn how to read, only because he wants to ...

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Add Value to your Marketing – Keep your Customers Happy!

January 31, 2017 | Buzz

I have been going to a particular barber shop since 10 years now. However, when I went there for my haircut this weekend, I got a customer rewards card from my barber according to which I could avail one free haircut after 9 visits. It was a novel move; but ...

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The Power of Now

January 24, 2017 | Buzz

It was on 8th November 2016 that the unthinkable happened in India. The 500 and 1000 rupee notes were banned. Through a 40 minute speech Prime Minister Narendra Modi made the boldest move to change the future of India. While the dramatic announcement of Prime Minister Narendra Modi created panic ...

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How to make your client listen to you?

January 18, 2017 | Buzz

Has this ever happened to you? You ask for a meeting with your boss and peers. You try your best to convince them that there is a very important move that your company needs to make. You lay down the best proposal with bulletproof data, unassailable logic and an impassioned ...

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The Story in Numbers

January 11, 2017 | Life

Customers' Trust about Personal Data Can't Be Bought Privacy on Internet? That’s an oxymoron! Well, it need not really be. You can achieve it if you can manage your customer data well on your website. Every time a customer enters his data on your website, the only thing that would ...

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Marketing Success – The Unbranded Way

January 05, 2017 | Buzz

Genuine Concern vs the Sales Pitch Have you ever noticed the awareness that the pharmaceutical industry creates about health issues? There is no mention of any product or brand. It is content that is totally unbranded. Content strategy is the present and the future of the Internet of Things. This ...

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A Shot in the Arm

December 27, 2016 | Life

Advertising for a Healthy Cause Living healthy is amongst the priority list of many consumers these days. They are ever-hungry for information and research on ‘healthy lifestyle.’ More and more Brands have started recognizing this need and are cashing in on the opportunity. They are making available, better products, ...

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Zero in on the Goal

December 23, 2016 | Life

A traveler once stopped at a certain intersection. He pointed at one road and asked an elderly person, “Where does this road lead to?” To this the person asked the traveler where he wanted to go. When the traveler replied saying he had no idea where he wanted to ...

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Unleashing the Power of UGC Campaigns!

December 20, 2016 | Buzz

Did you know you can increase your orders by 10% just by adding one review to your product page? Now, imagine how many orders you can get if you put up hundreds of such reviews This is exactly why the retail giant Amazon decided to use reviews to develop its ...

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Creative Leadership – The Need of the Day!

November 30, 2016 | Buzz

Being a leader not only involves courage but also creativity. Why creativity? Here is an example that might help you find the answer: This is about O P Bhatt, who became the chairman of State Bank of India in 2006. You must be aware that SBI is one of the ...

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