The Epic Brand War in Indian Advertisement

May 10, 2017 | Buzz

It is true that not all brands survive in the industry for long in spite of spending a lot of money on marketing and advertising. So, what exactly does a Brand need to do in order to win the hearts of the consumers? There are a few basic requirements that ...

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This Major New Technology Could Be Less Than A Year Away – Are You Ready

May 04, 2017 | Buzz

The next communications revolution is just around the corner. By 2020, you will be witnessing the launch of the ultrafast 5G mobile broadband that will unleash speeds that could be a hundred times faster than 4G. It will bring with it, waves of innovation that can disrupt almost every industry. ...

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Our Own Heritage Brands

May 01, 2017 | Buzz

The smell of the brewing Bru filter coffee marks the beginning of the day in any typical Tamilnadu household. As the lady of the house pours the steaming hot coffee into steel tumblers, with the froth levelling up to the brim, the family members eagerly wait to jump-start their day ...

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Indian Brands Activating Activism

April 26, 2017 | Buzz

We have been going on with our jobs for years now. But have we ever made a difference to anyone through our work? Have we ever thought about going beyond our job profiles and bringing smiles on a few faces? Yes, it is important to promote your brand and your ...

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Humility, A Business Quality

March 30, 2017 | Life

A rider once saw a few soldiers struggling to move away a heavy wooden log. There was this corporal who was just standing there and watching them. The fact that the corporal was not really helping the men irked the rider. He asked him why he was not helping the ...

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Creating Dynamic Brand Impressions via Unimaginable Strategies

March 27, 2017 | Buzz

The other day I had been to an open event. I was pleasantly surprised when I was offered a free beverage as I was watching the show. I didn’t really think before I grabbed that drink. However, once I was home I thought about it. Now why would someone offer ...

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Never compare your beginning to someone else’s middle

March 24, 2017 | Life

Many times you must have compared yourself to others. So, you write this first blog post of yours….compare it with someone’s 100th blog post…. and feel bad about your blog post not being that great. Or you give a speech, the first time in your life… and then you ...

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The Secret of Winning Brands

March 22, 2017 | Buzz

Being the world’s second largest populated country, India has a huge market where many products are launched and advertised on a daily basis. In spite of many marketing campaigns being launched, there are just a few with which people actually connect. It is not about promoting your product or service; ...

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2016 Marketing Failures: And We Thought We Had Seen Everything

March 20, 2017 | Buzz

Not all marketing ideas work as they are supposed to. In fact, at times they may even offend or seem absolutely stupid. As advertisers we sometimes forget that unless our campaigns are understood thoroughly by our audience they cannot achieve success. Such failed campaigns tend to get bombarded with cold ...

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Design Your Life, The Way You Want

March 16, 2017 | Life

Tanzila Khan, a well-known motivational speaker across the globe, was born with deformities in both her legs. She was at the age of 16 when she published her first book – A Story of Mexico. She sold her novel to raise funds for the earthquake victims of Pakistan. “The Perfect ...

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