Give More to Get More

August 01, 2016 | Life

“The happiest people are not those who get more but those who give more” Jackson Brown Jr.   One such person is definitely Mr. N.R. Narayana Murthy, the co-founder of Infosys. During 1999, when the company received CMM level-five certification from Carnegie Mellon University, the co-founder decided to share ...

read more

Think Big. Decide Better.

July 27, 2016 | Life

Let's take a leaf out of the lives of leaders who dared to make it big! J.J. Irani knew before attending a quarterly Board meeting that there would be nothing regular about it. The agenda that had to be discussed signified bad news and he hated playing the messenger. ...

read more

Learn the Rules Like a Pro, So You Can Break Them Like an Artist

June 30, 2016 | Life

Do you follow rules meticulously? Well, my father used to. In fact, he ended up missing out on several golden opportunities in life only because he never wanted to break the rules and get into trouble. He felt safe within the boundaries set by rules. He didn't want to get ...

read more

Powerful Branding, the Emotional Way!

June 14, 2016 | Buzz

Ad Campaigns can make you cry Have you ever wept while watching movies or online videos?  I am sure most of us get emotional while watching heart-wrenching movies, bombing tragedies, sob stories of people being bullied or even while listening mushy lyrics of a song. Sometimes, even rare happy ...

read more

True Brands Are the Most Trusted Brands

June 10, 2016 | Buzz

Honesty is the future of advertising “Good Products can be sold by honest advertising;  if you don’t think the product is good, you have no business to be advertising it” -      David Ogilvy You may have come across millions of advertisements, yet hardly a few would have struck you as ...

read more

Brands People Trust

June 07, 2016 | Buzz

All about creating campaigns that stand out After several years in the field, I am still very much in love with advertising. I watch and even make ads every day. The main purpose is generally to sell something; but it doesn’t stop at that. Brands in today’s world exist because ...

read more

Knock Down the Ceiling and the Walls

June 03, 2016 | Life

Media can play a big role in countering stifling stereotypes My surgeon friend Purnima Doshi often tells me that people mistake her for someone else. Some approached her directly and told her that she doesn’t really look like a surgeon. A middle-aged man in an ill-fitting suit with a receding ...

read more

It’s Not Easy Being an Entrepreneur

May 27, 2016 | Life

Some time back I came across an anonymous post on Quora that was actually a revelation by an entrepreneur. This was an answer to the question…. “How often does an entrepreneur have to deal with depression?” In answer, the entrepreneur spilled out the beans, which went something like this… ...

read more

How to Manage Negative Reviews?

May 24, 2016 | Buzz

No matter how good your product is, some negative reviews are inevitable. Social networking sites are where customers freely express their opinions. It doesn’t matter whether they are right or not. While it doesn't call for the push of a panic button, it would also be foolish to imagine that ...

read more

Go Green – Get Responsible

May 20, 2016 | Life

Environmental Sustainability Could Be the Key to Your Success Did you know that Volkswagen, the German automobile manufacturer, used to make their cars appear less polluting than they actually were? Of course, their cheating activity came to light soon. But this raises one interesting question: If car manufacture start causing ...

read more
Page 3 of 1312345...10...Last »