Who says there’s no innovation in print advertising?

November 22, 2016 | Buzz

“Print might be considered as a passive medium; But if it is put before the right people at the right time, it can create wonders”   It is nothing like waking up to the smell of fresh coffee or maybe mangoes… Still better… what if you were given coupons to ...

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How often is too often to share with your audience?

November 15, 2016 | Buzz

You want to share content with your target audience; but you don’t want to become an annoyance. You want to connect with your social media followers; but the last thing you want to do is drive them away. So, how exactly do you then strike that balance between sharing unique ...

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An Anti-Dote to Any Challenge

October 14, 2016 | Buzz

A daughter once complained to her dad that she could not go on with her miserable life. All that fighting and struggling had exhausted her to the core. As soon as she manages to solve one problem, another crops up from nowhere. Exasperated, she declared could not take it anymore. ...

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Seizing Moments Strategically

October 04, 2016 | Life

There is probably no one in the world who hasn’t failed once in a life time. Failure is the key to success. After all, it's difficult to manage everything and be successful. Yet successful we have to be because... We need to be the best at our jobs because it ...

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Be Ethical – It Doesn’t Cut Down your Profits

September 30, 2016 | Buzz

Are you being ethical in your marketing strategies? I am sure that is a tough one to answer. Day in and day out we come across advertisements that include a lot of exaggeration. They are aimed at creating sales even if it means fudging the truth or making false claims. ...

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Make Your Content Matter

August 31, 2016 | Buzz

What is the first thought that strikes before creating a website? user experience… visual design…. information architecture… metadata… coding… content management system… oruser research… And.....the main thing? Content! If there is anything that can set your website apart from the glut out there, it's good content. It is the ...

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Personalized Content = Better User Experience

August 27, 2016 | Buzz

The Why and How of Personalized Content Marketing Does your stylist or barber greet you by your name? Is there a sandwich shop you regularly visit where your usual order comes to your table, the way you want it, much before you even think of ordering it? Such services definitely ...

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Creating Equal Access

August 12, 2016 | Life

....to Grow Your Talent Pool A friend of mine came across a young man with Down syndrome, who was working in a fast food restaurant that she happened to visit. As a dining room attendant, it was Anil’s job to greet customers, remove trays and maintain everything in impeccable ...

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Optimized Customer Experiences Lead to Better Business

August 05, 2016 | Buzz

A small Dhaba opened up in the vicinity of our office a few months ago. I used to always wonder why this joint was always packed with customers, while the other adjoining joints were struggling to survive. For starters, the location wasn’t all that great…. There was nothing special about ...

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Give More to Get More

August 01, 2016 | Life

“The happiest people are not those who get more but those who give more” Jackson Brown Jr.   One such person is definitely Mr. N.R. Narayana Murthy, the co-founder of Infosys. During 1999, when the company received CMM level-five certification from Carnegie Mellon University, the co-founder decided to share ...

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