Powerful Branding, the Emotional Way!

June 14, 2016 | Buzz

Ad Campaigns can make you cry Have you ever wept while watching movies or online videos?  I am sure most of us get emotional while watching heart-wrenching movies, bombing tragedies, sob stories of people being bullied or even while listening mushy lyrics of a song. Sometimes, even rare happy ...

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True Brands Are the Most Trusted Brands

June 10, 2016 | Buzz

Honesty is the future of advertising “Good Products can be sold by honest advertising;  if you don’t think the product is good, you have no business to be advertising it” -      David Ogilvy You may have come across millions of advertisements, yet hardly a few would have struck you as ...

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Brands People Trust

June 07, 2016 | Buzz

All about creating campaigns that stand out After several years in the field, I am still very much in love with advertising. I watch and even make ads every day. The main purpose is generally to sell something; but it doesn’t stop at that. Brands in today’s world exist because ...

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Knock Down the Ceiling and the Walls

June 03, 2016 | Life

Media can play a big role in countering stifling stereotypes My surgeon friend Purnima Doshi often tells me that people mistake her for someone else. Some approached her directly and told her that she doesn’t really look like a surgeon. A middle-aged man in an ill-fitting suit with a receding ...

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It’s Not Easy Being an Entrepreneur

May 27, 2016 | Life

Some time back I came across an anonymous post on Quora that was actually a revelation by an entrepreneur. This was an answer to the question…. “How often does an entrepreneur have to deal with depression?” In answer, the entrepreneur spilled out the beans, which went something like this… ...

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How to Manage Negative Reviews?

May 24, 2016 | Buzz

No matter how good your product is, some negative reviews are inevitable. Social networking sites are where customers freely express their opinions. It doesn’t matter whether they are right or not. While it doesn't call for the push of a panic button, it would also be foolish to imagine that ...

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Go Green – Get Responsible

May 20, 2016 | Life

Environmental Sustainability Could Be the Key to Your Success Did you know that Volkswagen, the German automobile manufacturer, used to make their cars appear less polluting than they actually were? Of course, their cheating activity came to light soon. But this raises one interesting question: If car manufacture start causing ...

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Excellent Workspaces Can Establish Great Brands

May 16, 2016 | Buzz

Make that Magic Happen by Redesigning Your Workstation It seems just a few years ago when we landed our first big client. Everything was in place and the client was about to sign the contract with us, when they expressed their interest to visit our office first. This put us ...

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Fail First – Win Next

May 11, 2016 | Life

Best Brands in the world are those that have experienced failure “Failure is the Stepping Stone to Success” “Failure is the Key to Success” I am sure you have heard these adages, although when your chips are down, you may not actually feel like agreeing with these "home truths." ...

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From Non-responsive to Responsive

May 09, 2016 | Buzz

Making your website device-neutral is the only way to get ahead in the multi-screen world Have you ever struggled to access your website on your smart phone? Turning the screen this way and that, expanding the fonts and searching for the right buttons to hit? Was it a frustrating experience? ...

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