Think Small – Make it Big!

May 05, 2016 | Life

Focus on the little things to make big things happen You may have heard people saying “It’s just a little thing; no big deal!” Does this mean we should not worry about the little things in life? I agree not. On the contrary, I feel it's these little ...

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How to make your content viral ?

May 02, 2016 | Buzz

Everyday millions of images, videos and blogs get published on the internet. While some of these are shared by people across the social media, there are many that remain unseen. It is important for online content to be shared by people if it has to go viral. While Facebook and ...

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Shhh…Have You Heard About Growth Hacking?

April 29, 2016 | Buzz

If there were no change, there would be no progress. Something that worked well last year may or may not work that well today. This is especially true of the online world where media-consumption and browsing behaviors shifts rapidly. One of these trends that are worth knowing about is Growth ...

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Hit the Curveballs that Life Throws at You

April 26, 2016 | Life

Life is not always a bed of roses….. At times there could be curveballs thrown at you… a few big… a few small…. This can happen when - A favorite project gets cancelled despite the hard work you have put in - You get snapped at by a customer for ...

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Forget the future! Live in today!

April 23, 2016 | Life

Have you always waited and wondered - what next? A super achiever, a New Age entrepreneur, a serial investor with a can-do mindset, always-on, never-off, ticking off items from your To-Do-List, and suddenly, one fine morning, you wake up to the realization - Is this all there is to Life? ...

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Self, Oops, Selfie Marketing

April 21, 2016 | Life

What was special, we can't say different, at this year's Miss Universe pageant was that the contestants decided to bare it all and not in skimpy bikinis. Instead, they flipped out their smart phones and took Selfies, sans make-up for a very "noble cause," i.e. to drive home the ...

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What’s Whatsapp Marketing?

April 18, 2016 | Buzz

It unfolds when M-commerce paves way to W-commerce Mahadev is a vegetable vendor in Mumbai. Not too long ago, he used to take orders on his cell phone from nearby, residential societies and deliver the fresh veggies at the caller's doorstep. However these days, he takes pictures of his fresh ...

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Eleven Years Too Young

April 16, 2016 | Life

How Facebooking and other social media make us more - not less - lonely It seems just like yesterday that we learnt about emailing with which it became possible to communicate across boundaries instantly! Has it made us more "social"? More empathetic? More responsible? More "Likeable"? More intuitive? I doubt ...

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Personal branding is not just for celebrities

April 15, 2016 | Buzz

You too can claim your spot in the digital world What do you think is a personal brand statement? How exactly do you write one? Would it be effective enough to market yourself? If any of these questions bog you, this blog may help in clearing the air. Each one ...

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Growing up and how

April 11, 2016 | Show

Expansion for a brand is exciting. But it brings with it many challenges too Here is glad tidings for Litmus loyalists. We've stretched and opened a second branch office in Satellite, Ahmedabad. The move some time in coming - about ten years - but it's been worth the wait. To ...

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