Eleven Years Too Young

April 16, 2016 | Life

How Facebooking and other social media make us more - not less - lonely It seems just like yesterday that we learnt about emailing with which it became possible to communicate across boundaries instantly! Has it made us more "social"? More empathetic? More responsible? More "Likeable"? More intuitive? I doubt ...

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Personal branding is not just for celebrities

April 15, 2016 | Buzz

You too can claim your spot in the digital world What do you think is a personal brand statement? How exactly do you write one? Would it be effective enough to market yourself? If any of these questions bog you, this blog may help in clearing the air. Each one ...

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Growing up and how

April 11, 2016 | Show

Expansion for a brand is exciting. But it brings with it many challenges too Here is glad tidings for Litmus loyalists. We've stretched and opened a second branch office in Satellite, Ahmedabad. The move some time in coming - about ten years - but it's been worth the wait. To ...

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Show, don’t Tell

January 21, 2016 | Buzz

Consumers experience a brand through perception, visuals, imagery, emotions  and feelings - not so much with words Has our medium, mode and language changed? Has the popularity of SMS and Twitter, made us skimpy with words? Is long copy becoming short, and the image by design becoming larger than life, ...

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Have you heard that?

January 18, 2016 | Buzz

“You all sound alike. I can’t tell you apart” If you’ve heard that complaint from a prospect, you need to be worried. You are pushing a Me-too brand that's not creating any excitement in the category. Worse, you are not seen as competition in your category - that can be ...

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To Test or Not to Test?

January 11, 2016 | Buzz

What's the value of User Experience in product marketing? One of the most successful product launches of recent years is undoubtedly the iPhone. It’s lauded for its near-perfect User Experience the world over. It stemmed from an idea in the mind of a genius by the name of Steve Jobs ...

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Making P2P Marketing Work for Your Brand

January 06, 2016 | Show

Nothing works better than word-of-mouth with HNWI Can you imagine Neeta Ambani or Ratan Tata pick a luxury brand because of its pull advertising? I just can't. But I'd still like to know what motivates them to open their loaded wallets, even when, they happen to fall (One imagines) in ...

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Keeping Tabs

January 04, 2016 | Show

....On your spends on marketing The first question we ask a new client is, “Can you please lay your budget on the table?" And 99% of the time comes the reply, "We don't have the foggiest idea?" The client knows that he needs to spend to make ...

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Have Story?

January 02, 2016 | Buzz

Tell it on Social Media Brands telling compelling stories is nothing new. What is new is the sharpening of the focus and the entire story-telling shifting to social media, where it is infinite times more interactive, and need we say, more engaging (Oops, here goes that over-killed word again!) ...

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What’s an integrated campaign?

December 31, 2015 | Buzz

Is the whole greater than the sum of its parts? With respect to integrated marketing, the answer is definitely yes. Consider, for example, the recent Domino’s Pizza brand's revamp. Even die-hard loyalists had begun to complaint that their pizza base has started tasting like cardboard and ketchup. Domino’s took its ...

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