Make Your Content Matter

August 31, 2016 | Buzz

What is the first thought that strikes before creating a website? user experience… visual design…. information architecture… metadata… coding… content management system… oruser research… And.....the main thing? Content! If there is anything that can set your website apart from the glut out there, it's good content. It is the ...

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Personalized Content = Better User Experience

August 27, 2016 | Buzz

The Why and How of Personalized Content Marketing Does your stylist or barber greet you by your name? Is there a sandwich shop you regularly visit where your usual order comes to your table, the way you want it, much before you even think of ordering it? Such services definitely ...

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Creating Equal Access

August 12, 2016 | Life

....to Grow Your Talent Pool A friend of mine came across a young man with Down syndrome, who was working in a fast food restaurant that she happened to visit. As a dining room attendant, it was Anil’s job to greet customers, remove trays and maintain everything in impeccable ...

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Optimized Customer Experiences Lead to Better Business

August 05, 2016 | Buzz

A small Dhaba opened up in the vicinity of our office a few months ago. I used to always wonder why this joint was always packed with customers, while the other adjoining joints were struggling to survive. For starters, the location wasn’t all that great…. There was nothing special about ...

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Give More to Get More

August 01, 2016 | Life

“The happiest people are not those who get more but those who give more” Jackson Brown Jr.   One such person is definitely Mr. N.R. Narayana Murthy, the co-founder of Infosys. During 1999, when the company received CMM level-five certification from Carnegie Mellon University, the co-founder decided to share ...

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Think Big. Decide Better.

July 27, 2016 | Life

Let's take a leaf out of the lives of leaders who dared to make it big! J.J. Irani knew before attending a quarterly Board meeting that there would be nothing regular about it. The agenda that had to be discussed signified bad news and he hated playing the messenger. ...

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Learn the Rules Like a Pro, So You Can Break Them Like an Artist

June 30, 2016 | Life

Do you follow rules meticulously? Well, my father used to. In fact, he ended up missing out on several golden opportunities in life only because he never wanted to break the rules and get into trouble. He felt safe within the boundaries set by rules. He didn't want to get ...

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Powerful Branding, the Emotional Way!

June 14, 2016 | Buzz

Ad Campaigns can make you cry Have you ever wept while watching movies or online videos?  I am sure most of us get emotional while watching heart-wrenching movies, bombing tragedies, sob stories of people being bullied or even while listening mushy lyrics of a song. Sometimes, even rare happy ...

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True Brands Are the Most Trusted Brands

June 10, 2016 | Buzz

Honesty is the future of advertising “Good Products can be sold by honest advertising;  if you don’t think the product is good, you have no business to be advertising it” -      David Ogilvy You may have come across millions of advertisements, yet hardly a few would have struck you as ...

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Brands People Trust

June 07, 2016 | Buzz

All about creating campaigns that stand out After several years in the field, I am still very much in love with advertising. I watch and even make ads every day. The main purpose is generally to sell something; but it doesn’t stop at that. Brands in today’s world exist because ...

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