Ambush Marketing – Does it Pay?

December 11, 2013 | Buzz Wacky and wicked, ambush marketing works only when the consumers are in the mood to be humoured Do you remember the Nike sponsorship of the 1996 Olympics? Truth be told, they almost didn't and arch rival Reebok stepped in. But we bet you might still ...

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What is Creativity?

November 26, 2013 | Life

Can creativity be captured in words? Can it be defined? Most important, can it be cultivated? If the best way to predict your future is to create it; isn’t it a tad sad, we never make the effort of creating a beautiful future? Who can create an object of beauty? ...

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Absolutely, No Kidding!

October 31, 2013 | Buzz

When small talks big, the consumer is likely to sit up and take notice Turn your antenna on and listen to the Lilliputians talking like grown-ups. They are not kids, they are seasoned adults. It’s not a parody; its realistic adult talk and the message cloaked in this idea, is ...

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Care for a Pinch of the Desert Sand?

October 21, 2013 | Buzz

Sometimes, it pays to remain the same, sit back and not try anything seasonal with an iconic brand When Pepsico showed the temerity of floating its masala-flavoured Lehar brand of bhujia into the dry snack market in India in 1996, Bhairon Singh Shekhawat, the then chief minister of Rajasthan ran ...

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Pro Bono and the Best that Tumbles Out

October 11, 2013 | Show

Famous wrestler Muhammed Ali said it best - service to others is the payment you make for your space here on earth As creative professionals, there is work we do for ourselves (we kid ourselves when we say, we are doing it for the clients because the client rewards us ...

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Service is Dead. Long Live Experience

September 14, 2013 | Buzz

Two decades ago, marketers proclaimed that product has got replaced with service. Today, they realize that service has got replaced with the experience of a product In How to Be Like Walt: Capturing the Disney Magic Every Day of Your Life, Pat Williams gives a very interesting account of Disney’s ...

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Looking Through the Sufi Prism

August 19, 2013 | Life

Sufism is about personal experience, not about blind subscription to a path or a premise. It’s about space, not restriction. It’s about experiment, not status quo. It’s about freedom, not rules. A wag once wanted to know: Does one need to reject the material world in order to be spiritual? ...

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Bling! Bling! Buzz! Buzz!

August 06, 2013 | Buzz

Monograms can be a great branding tool for establishing personal or product heritage Think monograms and the images that flash to mind are of upper-crust lineage, rustling gowns, gloved hands, silver cutlery, hushed tones, and Mozart’s symphony playing in the backdrop, tiptoeing butlers, click-heel decorum and fine living! These images ...

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Litmus on Top. It’s Scary!

July 12, 2013 | Life

Any acknowledgement of your work is good, but when it comes unsolicited, its loads better! The other day, we learnt from our copywriter in Mumbai that Litmus Branding has made it to the top in a third-party independent ranking of India’s Top Ten Web Branding Companies ( ...

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Mission Accomplished with Mission Control

July 08, 2013 | Buzz

For a change, this brand LISTENS not TALKS to the consumer Have you watched PepsiCo’s new campaign for Gatorade, the energy drink brand? It talks about a Mission Control Centre – not virtual but real – that processes realms of information from conversations about the brand teased out from all ...

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