Going Easy On the Styling

October 16, 2014 | Show

When it comes to packing electronic goods, “simplicity is the ultimate sophistication,” said Jobs. We agree. Continuing with our series on creative product packaging, this blog’s focus is on electronic goods. And what’s the first name that strikes to mind in this category? Steve Jobs, of course. The other day, ...

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Currying Favour Through Packaging

October 04, 2014 | Show

A brand story of a food product may not end with the packaging, but it certainly starts there. While working on this piece on packaging design for the food category (curries or condiments), my thoughts flew to Pattu, a very well-loved Indian brand of spices and curry powder from Sabi ...

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Break the Box

September 08, 2014 | Show

When it comes to packaging, innovative design can subtly change the rules of the game Sometime ago, the sales team at Kleenex tissues was feeling very de-motivated with the dip in sales. They sat with the marketing team, who suggested an idea. The idea was to get the design team ...

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How Simple Can You Get!

August 05, 2014 | Life

…Not enough because simplicity is a journey not an end People crave simple lives and simple solutions. At Litmus, we crave simple ideas. Technology craves simple products that will simplify our daily chores. Scientists crave simple, because without them there can be no evolution! Yet we continue to make our ...

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When You Are 13…and Counting

June 27, 2014 | Life

A karmic force, number 13 is associated with many trials, tests and tribulations. As Litmus turns 13 today, we take stock of Brand Litmus. This is the story of a boy who fell in love This is the story of a boy who grows up This is the story of ...

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Humour is Like Medicine…

June 23, 2014 | Buzz

In order to be done right, it has to be dished out in just the right dosage There have been days, when I've sat at my computer agonizing over whether I should use a witty headline to go with my blog or opt for the crystal clarity of a simple ...

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Selfie – Social Media’s Ultimate Tribute to Hedonism

May 21, 2014 | Buzz

If you saw Barack Obama and Joe Biden bending backwards to take a Selfie that got instantly flashed on all world media channels, you’d know it’s the next big trend in self-indulgence To be sure, it must be done at a certain, crooked angle. Your smart phone must be tilted ...

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Media Games that Political Parties Play

May 05, 2014 | Buzz

Thanks to the popularity of social media, our bevy of politicians, who once donned khadi kurtas and starched Gandhi topis have now turned internet-savvy From running Smart Alecy jingles on radio to crafting kick-ass spoofs on TV to making regular posts on Facebook, Twitter or Google Hangouts; to appropriating an ...

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Passion or Pay?

April 16, 2014 | Life

What would you rather have? Work that pays the bills or work that keeps you happy? Steve Jobs' words during Stanford's 2005 commencement speech summarize what we all aspire for secretly in our hearts, "You've got to find what you love. If you haven't found it yet, keep looking. Don't ...

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Have You Ever Felt Your Heart Beating to the Beats of a Popular Track?

March 31, 2014 | Show

......That’s the magic of music (Continued from last week) Good music knows no linguistic barriers because it has a language, a grammar of its own. It transcends boundaries and has the power to bond people from all over the world – remember the madness spun by Kolavari D? ...

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