Litmus on Top. It’s Scary!

July 12, 2013 | Life

Any acknowledgement of your work is good, but when it comes unsolicited, its loads better! The other day, we learnt from our copywriter in Mumbai that Litmus Branding has made it to the top in a third-party independent ranking of India’s Top Ten Web Branding Companies ( ...

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Mission Accomplished with Mission Control

July 08, 2013 | Buzz

For a change, this brand LISTENS not TALKS to the consumer Have you watched PepsiCo’s new campaign for Gatorade, the energy drink brand? It talks about a Mission Control Centre – not virtual but real – that processes realms of information from conversations about the brand teased out from all ...

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Truth May Be Bitter But Big Brands Can Get Viewers to Digest It

July 02, 2013 | Buzz

Courtesy: Dove US Youtube Channel Shockvertising pays if you are sitting high up on the tree Who isn’t familiar with Dove’s campaign for real beauty? The O&M commercial ‘Evolution’ that famously winds up with the tagline, “every girl deserves to feel beautiful, just as she is?” was the soap ...

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Buzz Marketing and the Creation of a Campaign

June 15, 2013 | Show

A perfect campaign is a mix of all the right ingredients – WHAT, HOW, WHOM, WHEN and above all, WHY There can be no running away from the fact that word-of-mouth is the most effective form of advertising. As marketers, we love to get people to talk about our products ...

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Wanna Avoid McDonaldization of Your Brand? Here’s the Trick…

May 20, 2013 | Buzz

Use your knowledge of your consumer to expand your proposition, re-invent if need be, for a new consuming class When O&M had to craft a compelling story for Tata Sky + HD, a set-top-box that comes with a recording feature, the creative team felt stumped with the viewers response – ...

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Are You Giving Your Consumers an Apple?

April 29, 2013 | Show

Courtesy: Apple Youtube Channel If pretty ads don't sell products, have you got your head wrapped around what does? Surely, consumers don't rush out to buy a product after watching a brilliant TV commercial. The Chiat/Day’s “1984” spot for Apple Computer to this day remains the most admired piece of ...

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Branding is For the Big Boys, Right? Wrong

April 19, 2013 | Buzz

Branding is for everyone, irrespective of company size. If you don’t yet have a strategy for branding, you could be wasting your most profitable, most loyal and easiest to work with customers Whoever thought that branding is only for the big boys; can’t be more wrong. In today’s media fragmented, ...

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The Evolution of Brand Litmus

March 22, 2013 | Life

From a small creative hot shop, it took less than ten years for Litmus to catapult itself into a full-service brand consultancy When I gaze at the bustle of the traffic below my top-floor plush, cubby-size office in Mithakhali, Ahmedabad, I can’t help but marvel at the distance covered – ...

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Changing is Choosing – Nothing More, Nothing Less

March 20, 2013 | Buzz

Brands need to continuously evolve in order to stay relevant in a changing market If Starbucks hadn’t and chosen a new corporate identity on its 40th anniversary, it wouldn’t be the $11.7 billion coffee maker it is today. Thanks to the global public affairs campaign rolled out in 2011, ...

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Whatte Idea, Sirji

March 18, 2013 | Show

If it doesn’t click, it’s not an idea I’ve never been a big fan of big ideas. For me, small is beautiful. Big surprises come in small bundles – like the mischievous smile on a dimpled face of a toddler. Therefore, when our copywriter, Radhika Sachdev presented us with three ...

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