Media Games that Political Parties Play

May 05, 2014 | Buzz

Thanks to the popularity of social media, our bevy of politicians, who once donned khadi kurtas and starched Gandhi topis have now turned internet-savvy From running Smart Alecy jingles on radio to crafting kick-ass spoofs on TV to making regular posts on Facebook, Twitter or Google Hangouts; to appropriating an ...

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Passion or Pay?

April 16, 2014 | Life

What would you rather have? Work that pays the bills or work that keeps you happy? Steve Jobs' words during Stanford's 2005 commencement speech summarize what we all aspire for secretly in our hearts, "You've got to find what you love. If you haven't found it yet, keep looking. Don't ...

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Have You Ever Felt Your Heart Beating to the Beats of a Popular Track?

March 31, 2014 | Show

......That’s the magic of music (Continued from last week) Good music knows no linguistic barriers because it has a language, a grammar of its own. It transcends boundaries and has the power to bond people from all over the world – remember the madness spun by Kolavari D? ...

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If Music is Your Tool for Selling, Play On….

March 15, 2014 | Show

After silence, its music that can express the inexpressible Before you begin to read this blog, I would like to invite you to a special audition. Log in to these You Tube videos, shut your eyes, soak in the music and guess what product/brand a particular track is selling. ...

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God Greeting

March 07, 2014 | Life

‘The God in me greets the God in you….. ….and the Spirit in me meets the Spirit in you Probably nowhere else in the world, a form of personal greeting leaves as deep an impact as the Indian Namaskar or Namaste. The uniquely Indian motif and its mystical symbolism ...

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What Must Come First: Copy or Design?

February 08, 2014 | Show

It’s the classic chicken-or-egg dilemma What’s the strategic place to start? The COPY or the DESIGN when you’re creating marketing collateral for clients? ….Because if you start with the “wrong” element, would you not mess up everything? If you are running a small business with a limited marketing budget, ...

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A Recap of 2013 Advertising

January 21, 2014 | Show

Let’s recall all the good ones, and put aside the memory of the bad and the ugly I was at a dinner table with friends, when a guest made a familiar observation "I am left cold by all advertising!" she grimaced. Everybody grinned, but I winced. The words hurt. ...

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Selling to LGBT Community

January 10, 2014 | Buzz

Gay-inclusive! Let’s make the first move When was the last time, you felt moved by a line that appealed to your left (not right) brain – and it damn well felt, just right! For us, it happened when Jewellery brand Tanishq charmingly came out in support of the LGBT community, ...

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If Marketing Can Change Behavior….

December 23, 2013 | Buzz

….Is it okay to hold a marketer responsible of the impact of his brand communication? The answer is “not completely”…..And sometimes not at all. Can you get babies to start smoking a particular brand of cigar? Can you – through your clever advertising – make someone dig chocolates, ...

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Ambush Marketing – Does it Pay?

December 11, 2013 | Buzz

http://www.youtube.com/watch?v=X8_pqFRxk6A&feature=youtu.be Wacky and wicked, ambush marketing works only when the consumers are in the mood to be humoured Do you remember the Nike sponsorship of the 1996 Olympics? Truth be told, they almost didn't and arch rival Reebok stepped in. But we bet you might still ...

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