How Personal Can You Get?

January 20, 2015 | Buzz

Infinitely. With data-driven marketing you can extremely personal with your prospect. I am a very private person and my birthday last month did not turn out to be so much fun only because so many marketers already knew the date. My mailbox got jammed with ‘Happy Birthday’ messages, and as ...

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Good Advertising is Anything But Persuasive

December 24, 2014 | Buzz

Sounds weird? But it’s true. I was breaking bread with friends the other evening when one of them made a familiar statement, “All advertising sucks." I was taken aback, but in retrospect, I think she had a point. Several of my friends think that advertising "works" only when there ...

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Pause and Ponder

December 22, 2014 | Buzz

The best print campaigns make you do your own think. We pick the best that came out of 2014. The Year of the Horse, 2014, saw some extremely good print campaigns coming out of the stables of advertising gurus. At the fag end of the year, they demand a recap. ...

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Have You Tried Marketing Yourself?

December 19, 2014 | Show

You can do it with an annual calendar that a customer does not want to part with even after the sun comes down on a year. If you are a hard-core creative like us, the word marketing could not be in the check list of your favorite words. As designers, ...

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Fresh and Cool

December 17, 2014 | Show

Increasing scarcity of safe drinking water, changing lifestyles and aggressive expansion by market players has turned the Rs 2000 crore bottled, drinking water industry into the next oil industry. Did you know that in America tap water is costlier than bottled water? Or that there was a time when drinking ...

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Carrying the Promise of a Cure

December 04, 2014 | Show

Clear, transparent information and full compliance with labeling norms is the key to packaging in the pharma market. The other day, I was caught in a chat with a friend and he muttered something that got my goat. What he said was that Pharma was a “Creative Ghetto” and there ...

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Toy Packaging is No Kid’s Play

December 01, 2014 | Show

Mostly people judge the quality of product with its unique packaging. As an ongoing part of our series of packaging design, we look at changes sweeping the toy packaging industry. Does it sound familiar? You bend to the pester power of your child and buy him a new car model, ...

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More Than Meets the Eye

November 01, 2014 | Show

In luxury goods, you must be prepared to cough up slightly more on the packaging of the product. Let’s face it - for luxury goods, the pack must be as ‘hoard-worthy’ as the contents packed inside. The flaming orange of Hermès, the tranquil aqua blue of Tiffany or the deep ...

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Good Things Come in Small Packages

October 31, 2014 | Show

How pouch packaging changed the ground rules to help FMCG players penetrate the country’s rural hinterland. Packaging has never been as interesting or as innovative as it is today, and pouch packaging became a disruptive force to penetrate the rural market, some four decades ago. I recall having a discussion ...

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Going Easy On the Styling

October 16, 2014 | Show

When it comes to packing electronic goods, “simplicity is the ultimate sophistication,” said Jobs. We agree. Continuing with our series on creative product packaging, this blog’s focus is on electronic goods. And what’s the first name that strikes to mind in this category? Steve Jobs, of course. The other day, ...

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