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Classification of Digital Marketing Methods

Hiren Panchal
by Hiren Panchal  |  11th May, 2020 in Digital Marketing

“75% Of Total Marketing Budget Will Go to Digital Marketing by 2021.” – Salesforce

“Inspiration is the most important part of our digital strategy.” –  Paull Young

“There are around 4 billion users of internet worldwide.” – Internet World Stats

Digital marketing company would define it as, “all marketing activities that use an electronic device or the Internet.” And as per Covertful, Types of Digital Marketing – the Google search ‘digital marketing’ shows more than 2 billion results! Making sense of all the above information and statistics lets understand the different types of digital marketing.

SEO and SERP

According to SEO Tribunal 39% of all universal ecommerce traffic originates from search. Search engine optimization (SEO) is perhaps the foremost aspect that strikes your mind when one thinks about various categories of digital marketing. Web businesses fundamentally thrive on search engines such as Yahoo, Bing and of course Google. If your SEO game is point on your website will pull in substantial organic traffic. The aim of SEO is to improve content in a manner in which it will crop up amongst the ten top results on a search engine results page (SERP).

There are various means through which your business can rank higher on SERP. Approaches such as creating a blend of outbound and inbound links or enhancing content for exact and other relevant keywords. Possibly the toughest aspect of SEO is to continuously track the fluctuations of search engine algorithms. And appraise SEO plans, systems and ideas consequently. SEO is vital for any type of website, because now a days each and every business tries to improve their content for search engines. Hence, lacking SEO, it’s fundamentally not possible to stay put in a competitive market. But you need to be careful to keep it all clear and clean, says Shivendra Tiwari in 5 Types of Digital Marketing: Which one is Right for Your Business? for Digital Vidya. “Manipulating the Search Engine framework is no more a prudent practice as your site can be penalized via Google’s Penguin update.”

Content Promotion

Content marketing is an incidental technique of marketing, as you put out content that the browsers discover naturally while surfing the web. Content marketing is about viewer interaction with content reading, content sharing and commenting. It can be combined with other forms of digital marketing – Search Engine Optimisation and Search Engine Marketing. For example, one can shape the content over the targeted keywords to attain optimum results.

Excellent quality content too permits your business to encourage an audience about the proficiency of a business in a particular forte. Winning the faith of customers is among the most significant long-term goal line of digital marketing. Publishing shareable content either by way of white papers, blog posts, reports, or webinars or with guest blogging in well-known publications in the same role.

Marketing via mails

Email marketing is customer engagement via mails. It is an old but strong digital marketing practice and also an effective one. Best way to upsurge brand loyalties and for the upselling to already existing consumers. As per the newest email statistics report (2017-2021) by Radicati market research group the count of emails received and sent each day from businesses is rising on an average rate of 4.4%.

There are diverse ways one can reach out to consumers via email marketing. Apart from producing newsletter campaigns, you can also send them confirmation emails, thank-you emails, and email notifications about product updates. While promoting a local business, event invitations are also an outstanding mode to involve the local audience. Today there are splendid tools businesses can make use for running professional email campaigns, with marketing automation platforms such as MailChimp to newsletter plugins for famous content management platforms like WordPress.

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Online Ads

Web advertising has been used from the very early days of the web world. Banner and ads display on websites of other companies with the similar niche is the most popular type of online advertising. Google AdSense and other online podiums lets you automatically post ads on another content sites. Ad network links generally lets you construct the limitations of the websites your ads will be visible based upon location, demographics, keywords, audience and other facts.

Prominent online magazines often have their own advertising divisions also. Then, it could also be a decent solution to get in touch with them and purchase an ad space on their website. Magazines in the league of A List Apart web design magazine, too have sponsorship programs that let you feature a brand logo and other illustrations on their dais for a positive time period (generally a week).Any digital marketing company in India can benefit a whole lot out of this scheme.

Landing Page Marketing

Landing pages that are targeted n work out very well with various other categories of digital marketing and raise the conversion rates pointedly. Speaking in detail a landing page is the web page on which the visitors land first and foremost as they reach a website. Usually, homepages serve as landing pages but some brands generate precise landing pages for their marketing campaigns, as well.

Digital marketers mostly link landing pages to paid ads such as search ads, banners ads on other websites. Therefore, whenever users click on an ad, they will be directed to the landing page premeditated for the definite marketing campaign. There are numerous tricks you can use to produce a converting landing page in the form of eye-catching headlines, a clear and mobile-responsive design, and very visible call-to-action buttons.

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Smartphone Advertising

In today’s world people use smartphones most of the time, hence presently smartphone marketing is likewise amongst the utmost significant sorts of digital marketing. Specially in case of younger audience. Factually today’s businesses have different possibilities to reach out prospective buyers through smartphones. Esendex business communication provider’s current report for text messages had a world average open rate in 2018 was 94%. So, smartphone marketing is a great chance to endorse any business on the web.

In addition to sending text messages for subscribers, you can also engross an audience by giving them free mobile apps for Android and iOS devices. This app can also accomplish detailed actions that surge visibility. For example, it can send users real-time click notifications that show on their smartphones when new content is offered on the website. Widespread messaging podiums such as Telegram and Messenger too allow you to make marketing bots with which you can obtain new customers in a human-centric way.

Affiliate Marketing

Affiliate marketing is a process by which companies can farm out marketing work load to external facility providers. Businesses only need to pay for conversions when the affiliate closes a deal after the customer purchases the product. Affiliate marketers do all the activities associated with marketing, starting with banner placements to landing pages. Perhaps the best part about affiliate marketing is that, there is no cost upfront and one can take decisions for the terms and the cost to be paid to the affiliates. The most noteworthy web affiliate plug-in program today is Amazon Associates. It allows anybody sponsor the products of Amazon earning a commission amount after the deal is closed.

Small businesses can also use affiliate programs it is particularly popular style of digital marketing in the tech segment. Though, you should only initiate an affiliate program if you have the resources to suitably monitor and instruct the affiliates.

As discussed by Andrew Baran in Top 10 Types of Digital Marketing to Promote a Business Online written for SEOptimer which is a website audit and reporting platform. Litmus Branding – an established digital marketing company in India can help you figure out the best ones that will blend in naturally with your company beliefs and strategies.

Hiren Panchal

Director, Litmus Branding Pvt. Ltd.
Ahmedabad, India
Hiren Panchal co-founded Litmus with Kapil. Hiren owns an exhaustive character and sharpens his views with an analytical mindfulness. He observes every creative with a conscious magnifier. Just as his doer attitude wins over his believer attitude, his thought leadership aims at creating leaders and not followers on his team. His creative insights have created brands worldwide and he has been commanding in the industry for +20 years. Come to the point, he’s already there.