Have You Tried Marketing Yourself?

December 19, 2014 | Show

You can do it with an annual calendar that a customer does not want to part with even after the sun comes down on a year. If you are a hard-core creative like us, the word marketing could not be in the check list of your favorite words. As designers, ...

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Fresh and Cool

December 17, 2014 | Show

Increasing scarcity of safe drinking water, changing lifestyles and aggressive expansion by market players has turned the Rs 2000 crore bottled, drinking water industry into the next oil industry. Did you know that in America tap water is costlier than bottled water? Or that there was a time when drinking ...

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Carrying the Promise of a Cure

December 04, 2014 | Show

Clear, transparent information and full compliance with labeling norms is the key to packaging in the pharma market. The other day, I was caught in a chat with a friend and he muttered something that got my goat. What he said was that Pharma was a “Creative Ghetto” and there ...

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Toy Packaging is No Kid’s Play

December 01, 2014 | Show

Mostly people judge the quality of product with its unique packaging. As an ongoing part of our series of packaging design, we look at changes sweeping the toy packaging industry. Does it sound familiar? You bend to the pester power of your child and buy him a new car model, ...

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More Than Meets the Eye

November 01, 2014 | Show

In luxury goods, you must be prepared to cough up slightly more on the packaging of the product. Let’s face it - for luxury goods, the pack must be as ‘hoard-worthy’ as the contents packed inside. The flaming orange of Hermès, the tranquil aqua blue of Tiffany or the deep ...

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Good Things Come in Small Packages

October 31, 2014 | Show

How pouch packaging changed the ground rules to help FMCG players penetrate the country’s rural hinterland. Packaging has never been as interesting or as innovative as it is today, and pouch packaging became a disruptive force to penetrate the rural market, some four decades ago. I recall having a discussion ...

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Going Easy On the Styling

October 16, 2014 | Show

When it comes to packing electronic goods, “simplicity is the ultimate sophistication,” said Jobs. We agree. Continuing with our series on creative product packaging, this blog’s focus is on electronic goods. And what’s the first name that strikes to mind in this category? Steve Jobs, of course. The other day, ...

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Currying Favour Through Packaging

October 04, 2014 | Show

A brand story of a food product may not end with the packaging, but it certainly starts there. While working on this piece on packaging design for the food category (curries or condiments), my thoughts flew to Pattu, a very well-loved Indian brand of spices and curry powder from Sabi ...

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Break the Box

September 08, 2014 | Show

When it comes to packaging, innovative design can subtly change the rules of the game Sometime ago, the sales team at Kleenex tissues was feeling very de-motivated with the dip in sales. They sat with the marketing team, who suggested an idea. The idea was to get the design team ...

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How Simple Can You Get!

August 05, 2014 | Life

…Not enough because simplicity is a journey not an end People crave simple lives and simple solutions. At Litmus, we crave simple ideas. Technology craves simple products that will simplify our daily chores. Scientists crave simple, because without them there can be no evolution! Yet we continue to make our ...

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