Myntra Goes App-only

June 19, 2015 | Buzz

...Does it Make Business Sense for the e-Tailer? On the May 15th of 2015, Myntra made a tremendous leap of faith. The fashion e-tailer decided to go app only. The release said it's a strategic decision influenced by smart phone penetration and the changing trends in fashion shopping. The ...

read more

The Truth About Mad Men

June 17, 2015 | Show

The Advertising World as presented by America’s most popular television drama series – Mad Men Mad Men from the AMC series is definitely the show to watch if you want a sneak peek into a twisted advertising world. The show has gained immense popularity and fans don’t mind watching it ...

read more

Designing for an Ecommerce Website

May 30, 2015 | Show

What is it in an ecommerce design that converts visitors into customers? Since the scope of putting out text is limited, there are a lot of things that can make an e-commerce website sticky in terms of design, including but not limited to: - Professional photography - Visual Hierarchy - ...

read more

It’s All About Aspirational Branding

May 28, 2015 | Buzz

Oh Lord! Can I not have a Mercedes Benz when all my friends own Porsches? Is it too much to ask for? May be not. Unless you dream there is no way you can achieve it. It's all about Aspirational Branding. You have to create the dream in order to ...

read more

The Hullaballoo Over Hashtags

May 25, 2015 | Buzz

....and how it can make or mar your brand Hashtag is not just a “#” sign that you place in front of a word. When associated with a brand, it has the power to make or mar your online reputation in the shortest span of time. Therefore, there is ...

read more

Say it with a picture

May 22, 2015 | Buzz

Thanks to Instagram and Pinterest, visual storytelling is the hottest new trend in the digitalscape. Seeing is Believing. Whether you want a toy, a home theatre system or a kanjivaram sari, you would definitely like to see it before you buy. Digital technology answers that need. You can now come ...

read more

Pray What’s Programming Advertising?

May 06, 2015 | Buzz

From People to Machine, media buying is now Machine to Machine. When I first heard about “programmatic advertising” I was naturally curious. I quickly Googled and stumbled upon some interesting statistics on Programming Advertising and real time bidding (RTB). According to the IDC numbers revealed on Forbes, “Spending on real ...

read more

Cut the Clutter

May 04, 2015 | Buzz

In the advertising world, stand apart, if you want to stand tall I once took my son to a college-level cricket match, and my! Was I impressed? Advertisers had bent backwards in their interactive efforts. For starters, the tickets we purchased were branded. At the gate, a few #FMCG companies ...

read more

Let’s Not Poh Poh Native Advertising…

April 24, 2015 | Buzz

....When its ethical and driven by transparency In India, there is a huge hue and cry over the practice and use of paid media, and rightly so. Paid media tries to hoodwink consumers into believing its editorial content, where its actually advertising. In the digital space, the same role ...

read more

Dealing With Ad-savvy Kids

April 21, 2015 | Buzz

They are smarter. They know their brands. And you simply can't argue with them. How do you deal with a consumer who wants to buy everything you stock, starts rolling on the ground when you don't bring it down from the shelf for close inspection, wants to pull it apart ...

read more
Page 10 of 16« First...89101112...Last »