Cut the Clutter

May 04, 2015 | Buzz

In the advertising world, stand apart, if you want to stand tall I once took my son to a college-level cricket match, and my! Was I impressed? Advertisers had bent backwards in their interactive efforts. For starters, the tickets we purchased were branded. At the gate, a few #FMCG companies ...

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Let’s Not Poh Poh Native Advertising…

April 24, 2015 | Buzz

....When its ethical and driven by transparency In India, there is a huge hue and cry over the practice and use of paid media, and rightly so. Paid media tries to hoodwink consumers into believing its editorial content, where its actually advertising. In the digital space, the same role ...

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Dealing With Ad-savvy Kids

April 21, 2015 | Buzz

They are smarter. They know their brands. And you simply can't argue with them. How do you deal with a consumer who wants to buy everything you stock, starts rolling on the ground when you don't bring it down from the shelf for close inspection, wants to pull it apart ...

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A Call to Jaywalkers

April 02, 2015 | Life

Advertising used to promote road safety must strike at the core You may have come across a thousand print ads, hoardings and radio jingles issued by the Directorate of Advertising and Visual Publicity (DAVP) that are issued in public interest but they rarely, if ever touch our core. These pieces ...

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TVCs That Work Don’t Pull at Your Purse Strings…

March 30, 2015 | Buzz

...They pull at your heart strings. If you have ever been challenged to trap the lightning in a bottle, you must be a creative from the advertising field. We are constantly asked to look for that rare spark of a brainwave, something special that can infuse life into a ...

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Mujko Bhi to Lift Karade

March 27, 2015 | Buzz

Use interactive content experience in your packaging to leverage the power of social media. The old adage 'don't judge a book by its cover' doesn't hold water in the packaging world. Marketers, advertisers, graphic designers and brand custodians rely heavily on the external wraps of a product to make it ...

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Color it Wisely

March 25, 2015 | Show

Color has a very symbiotic relationship with logo design. Hut your eyes and visualize McDonald's golden arches. Now, imagine if they had been yellow or purple or any other color. Would the burger chain be an international success with red-color arches? Yes, because although colors don't impact directly, subliminally, they ...

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Persuasion, Thy Name is Woman

March 04, 2015 | Buzz

The Changing Face of a Woman in Indian Advertising Times, are e-changing. My own little daughter is an example. She’s in class three. When I asked her what she wants to do during summer vacations, without batting an eyelid, she said, "Tae Kwon Do.” "Martial arts?" I asked, ...

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The Best of the Best

February 27, 2015 | Show

Here is a laundry list of the best Indian ads of the last ten decades. How many times have you heard people say “Time flies…”, “Ten years sped away!" Years go by, and we start preparing laundry lists of what has been achieved in those years - top ten ...

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Humanising Your Brand

February 18, 2015 | Life

brand communication is not about commerce, but communication. Salman Khan may have gone a tad overboard with his "Be Human" name for an apparel brand, but poor guy was not delivering a googly, he was only driving home a homily. It could be a familiar scenario. You’ve come up with ...

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