The Good, Bad and Ugly of VD Advertising

February 13, 2015 | Buzz

From pushing condoms to aggressively marketing the services of a divorce attorney, marketers have begun to recklessly exploit the theme of love. The Beatles famously sang "money can’t buy me love." But that proposition is past its prime. These days, money can buy you anything, if you have the ...

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Blending Bricks With Clicks

February 10, 2015 | Show

When it comes to retail and the mindset of the Indian customer, a mixed delivery model works the best. Switch gears from offline to online and vice-versa – the lines are blurring on the sand of time and such switches happen faster than you can imagine. Today’s consumers live mixed-media, ...

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What’s the Big Deal With Foreign Brand Names?

February 09, 2015 | Buzz

The old colonial mindset still prompts us to believe that anything that comes out of the West is the best! A couple of days ago a local retailer in the national capital territory rolled out a brand by the name of Munich Polo and had the gall and gumption to ...

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It’s a Woodunit

January 23, 2015 | Show

Famous logos use elaborate techniques of subliminal messaging to embed a brand’s hidden messages for its customers. Have you ever looked at a logo and wondered what its meaning was or what brain wave produced it? Or, ever saw a logo that you may have seen a million times before, ...

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How Personal Can You Get?

January 20, 2015 | Buzz

Infinitely. With data-driven marketing you can extremely personal with your prospect. I am a very private person and my birthday last month did not turn out to be so much fun only because so many marketers already knew the date. My mailbox got jammed with ‘Happy Birthday’ messages, and as ...

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Good Advertising is Anything But Persuasive

December 24, 2014 | Buzz

Sounds weird? But it’s true. I was breaking bread with friends the other evening when one of them made a familiar statement, “All advertising sucks." I was taken aback, but in retrospect, I think she had a point. Several of my friends think that advertising "works" only when there ...

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Pause and Ponder

December 22, 2014 | Buzz

The best print campaigns make you do your own think. We pick the best that came out of 2014. The Year of the Horse, 2014, saw some extremely good print campaigns coming out of the stables of advertising gurus. At the fag end of the year, they demand a recap. ...

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Have You Tried Marketing Yourself?

December 19, 2014 | Show

You can do it with an annual calendar that a customer does not want to part with even after the sun comes down on a year. If you are a hard-core creative like us, the word marketing could not be in the check list of your favorite words. As designers, ...

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Fresh and Cool

December 17, 2014 | Show

Increasing scarcity of safe drinking water, changing lifestyles and aggressive expansion by market players has turned the Rs 2000 crore bottled, drinking water industry into the next oil industry. Did you know that in America tap water is costlier than bottled water? Or that there was a time when drinking ...

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Carrying the Promise of a Cure

December 04, 2014 | Show

Clear, transparent information and full compliance with labeling norms is the key to packaging in the pharma market. The other day, I was caught in a chat with a friend and he muttered something that got my goat. What he said was that Pharma was a “Creative Ghetto” and there ...

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