Making Service Your Chief Value Proposition

September 04, 2015 | Show

Customer service lies at the core of marketing Have you ever heard of Tim’s Place? It's a restaurant in Albuquerque, New Mexico that ranks as the world's friendliest restaurant. Apart from serving great food, Tim and his team hug patrons who wish to be hugged. They understand that it's natural ...

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Every Activity Can be an Art

September 03, 2015 | Life

Art is not about substances; it is about the intent and communication. Every activity in life can be the form of an art. Putting your heart and soul in cooking a lip-smacking dinner for your family is an art Raising the natural inquisitiveness of a child through a lesson in ...

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Going The Startup Way

August 06, 2015 | Buzz

.....the road not taken Starting a startup is the new fad but it poses its own set of challenges. Successful professionals from every industry are now venturing into entrepreneurship, starting up startups, big or small, concentrating on the niche markets. They are coming up with ‘out-of-the-box’ ideas and pursuing ...

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Creativity – A Spontaneous Act or Conscious Effort?

August 04, 2015 | Life

It's the output of conscious Effort combined with Hard Work and Perseverance Sometimes we get this sneaking feeling that our creativity has dissipated. This happens especially when we are unable to do something that we were able to do well before, such as painting a portrait or playing a musical ...

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Brand Kalam

August 01, 2015 | Buzz

Image Courtesy: Oilpixel - Digital Portrait Painting How an ordinary man, rose to become an extraordinary statesman “I am not handsome but I can give my hand to someone who need help... Because beauty is required in heart not in face....” ― APJ Abdul Kalam Azad Do you want ...

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Is Creativity an Act of Selfishness? Absolutely

July 31, 2015 | Life

Eventually, the output doesn’t matter; your happiness does. All of us are creative in our own, unique ways, whether we are ready to acknowledge it or not. If you are an artist, you are creative in your art, be it music, painting, drawing or sculpturing. If you are a craftsman, ...

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The Regulations on Children Advertising

July 29, 2015 | Buzz

.... Are they Necessary? Absolutely. If your business is one that markets products and services exclusively to children, there are certain regulations you may be aware of, such as: -  Children below 18 years of age cannot purchase products that contain tobacco -  Children below 21 years of age cannot ...

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A Colossal Waste

July 09, 2015 | Buzz

The Apex court has finally restrained netas from splurging tax-payers money on political advertisements. You can kiss goodbye to those tacky, full-page print advertisements issued by politicians of all hues with taxpayers money. They cut such a sorry figure - a mug shot of the junior politician, juxtaposing a bigger ...

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The Power of 2

July 06, 2015 | Life

The past year has been a big year for Litmus 2014-15 have been watershed years for Litmus. The year when we made two times the progress, we make in one. We’ve made some tremendous progress; doubled our existing client list; shed some deadwood; trimmed and added value to our portfolio ...

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Myntra Goes App-only

June 19, 2015 | Buzz

...Does it Make Business Sense for the e-Tailer? On the May 15th of 2015, Myntra made a tremendous leap of faith. The fashion e-tailer decided to go app only. The release said it's a strategic decision influenced by smart phone penetration and the changing trends in fashion shopping. The ...

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