plus icon
message icon send icon close icon

Digital Marketing Agency …. My Company needs it?

Hiren Panchal
by Hiren Panchal  |  10th Dec, 2019 in Buzz

As we are moving toward a new India called ‘Digital India’ the SMBs have a task at hand! Result oriented digital marketing. Yes! At Litmus branding, we come across many clients who ask us – “can it be not done by our internal staff?”. The answer is its best to have a professional version. Why? Because we need to be sharply on the path and be one with the movement. Digital marketing agencies in India + SMBs = Digital India.

Last checked – 2018 India has touched 500 million internet users. As reported by Oshin Kamble for Your Story in The Growth of Digital Marketing in India. The field at present is an important and gaining prospect. As a service provider we think it’s necessary for us to explain as to what is it that we are offering. So, we decided to list out some core facts that will help our consumers to understand its importance.

The company knows what’s trending!
Its tough to be on the top of the game. The to do list is exhausting following trends, cashing on new digital marketing strategies, keeping an eye on search algorithm updates. And also, the time factor because for digital marketing change is a constant factor.

Secondly digital marketing involves a whole lot of verticals, email marketing, social media, SEO, content, videos, paid ads and a whole lot of stuff. It would impossible to keep tabs on all these so as to know what is trending all the time. Brandon George in 6 benefits of hiring a digital marketing agency penned for Thrive discusses the big picture.

For digital agencies it is their livelihood and business to be in sync with the latest happenings. We know the industry and will see to it that our client gets all the advantage out of it.

The best skill set under one roof
Your company will have a creatively inclined team of writers, designers working in tandem with the technically sound team of SEO experts, management & planning core team. A far more practical and beneficial option than hiring a few individuals as an in-house team. According to the Indeed SEO piece, “The Benefits of Hiring the Digital Marketing Companies in India.

A new set of eyes
A team within your company can have a limited inside approach. A digital marketing company you hire will also have an outside view of the company, a different stand point. A fresh perspective combined with in and out knowledge of the company you will share with them can churn out some great material. ‘Moreover, hiring agency will be unbiased as compared to your internal team.’ Says Indeed SEO write up in the article “Best digital marketing agencies in India”. The best ones have been listed out by Edupristine, talent hub in India.

Smart Monitoring
As a company specialising in your business you will not have the expertise to handle the tools that can monitor your progress about consumer insights, search visibility, monitoring competition and your complete web scenario. These tools can be a tad bit expensive as well. Also, it can be harmful for your firm if you do it yourself, as by the time figure things out it could be too late to alter your web game. As for digital agencies they know their job well and people are trained accordingly to handle the crucial elements in a good time frame. Besides they will have a budget assigned to look into the tool requirements. Strategy building will be an easy task for the skilled team. Explains the Adbot article 5 Advantages of Digital Marketing in the Present Scenario.

For instance, something unique has been witnessed on the competitor’s site than the digital marketing agency can swiftly make the required changes to stay ahead. Effective communication in the web market is vital aspect of your business something which can have a huge impact. So why take chances! Leave it to the experts.

Bang on engagement!
The digital marketing experts who have studied the field will be a part of the digital marketing house. The team together will build effective campaigns at the right time and spread it across from one click to other. Your company will create the right buzz in the market through people engagement. ‘These campaigns can go viral on social platforms, passing on from one person to another, hence gaining social currency.’ Adbot the digital marketing agency in India and Australia describes in the above mentioned piece. It is an exercise which will help you grow your brand.

Industry relevant approach
A new campaign or a brand-new strategy needs research and surveys before implementation. The industry, the figures, consumer and competitor behaviour and of course the up-to-date marketing tactics. A calculable digital marketing plan will be in place for your company. Everything will be wrapped up in a box and given to by the agency as a package. Once you open it the results will be out.

Briefly speaking the digital marketing game is not just about the marketing aspect. It covers the delicate aspect of time, reactive communication, consistent output, constant monitoring and more. It is not a single dimensional industry any more. You need to put in professional method to win the game. Want to take your digital marketing to next level? Hop on to Litmus branding.

Hiren Panchal

Director, Litmus Branding Pvt. Ltd.
Ahmedabad, India
Hiren Panchal co-founded Litmus with Kapil. Hiren owns an exhaustive character and sharpens his views with an analytical mindfulness. He observes every creative with a conscious magnifier. Just as his doer attitude wins over his believer attitude, his thought leadership aims at creating leaders and not followers on his team. His creative insights have created brands worldwide and he has been commanding in the industry for +20 years. Come to the point, he’s already there.