12 October, 2018
It brings us immense joy to announce that the strategic partnership between Ahmedabad’s renowned designer retail jewellery brand—Bharatji and Litmus Branding has successfully completed 4 years.
Our collaboration with Bharatji, since the very beginning, has focused on establishing them as the sought-after luxury designer-jewellery brand. We aimed to broaden brand’s market position through effective and engaging promotional campaigns revolving around focused branding strategies. Right from conceptualizing, ideating and strategically forming the campaign plan to aesthetically executing it in order to maximize the results—we have helped them carve out their unique identity coherently in every branding route thus taken.
We have closely worked together with the brand in establishing their brand tone, communication style, and personality and have kept it consistent throughout the years. Through multiple promotional and branding campaigns carried out on both offline and online platforms, now the brand has competently penetrated the market and reached its streamlined target audience.
“Never have I worried about the marketing and promotion section for my company as I know that Litmus Branding has got my back. I tell them about the latest jewel pieces and they always come up with unique concepts that have helped me attract more customers. Moreover, they have come from their end suggesting me changes and strategies that they feel are the need of the hour and I trust them completely.” Says the CEO of Bharatji, Mr. Jaydeep Bharatji.
Taking complete care of their online presence, we have been managing their social media pages with conceptualized creative campaigns that keep the audience hooked and boosts engagement. Maintaining the brand’s bravura brand tone, we have been crafting their prints ads for Femina for years now. Furthermore, we closely work with them to organize their marketing collaterals and promotional activities following the strict brand guidelines.
Rejoicing the 4-year mutual growth partnership, the co-founder of Litmus Branding Mr. Hiren Panchal adds, “Bharatji is one of the esteemed clients we have on board today. From the very beginning, we have strived to create and maintain a prominent market position for them in Ahmedabad’s cluttered jewellery marketplace. We have now formed a very close relationship with them that goes beyond the ties of advertising and marketing. It’s been just four years now, there are many more and merrier to come.”
Bharatji is a young and vibrant brand that matches exclusively-carved jewels with their owners! The family behind the name, however, has been in the business for the past several decades. At our refurbished boutique store at CG Road, Ahmedabad, we seek to re-discover and re-establish that glorious heritage all over again.
About Litmus Branding
Litmus Branding is an 18 years old advertising and marketing agency headquartered in Gujarat, India, offering creative brand establishment and communication solutions for brands across the globe. Since two decades, we have been constantly helping various brands to communicate, engage, drive traffic, and connect with their consumers on both offline and online platforms. Our clientèle spans across national and international boundaries with names such as Haldiram’s, Coca-Cola, Indian Institute of Management (Udaipur), Payson Petroleum, Sabi Foods, Bharatji, Shotts, Almeer Saudi, IRU, Royal Bhutan Agro, and many more.