What does blockchain mean for digital marketing?

Hiren Panchal
by Hiren Panchal  |  17th Feb, 2022 in Digital Marketing

With the rise of digital marketing, there have been several new and innovative digital marketing trends to reach consumers. However, with the advent of blockchain technology, things are about to change again.

It is an exciting time for digital marketers. Technology has already made a big impact on how companies do business. Still, it also has the potential to change how consumers use their devices and make purchases online. Considering all of this, you can expect new ways of marketing to be around in the near future.

In this blog, we will explore the implications of blockchain technology on digital marketing and discuss how businesses can adapt to these changes.

What is blockchain marketing?

Blockchain marketing is a novel approach to digital marketing that uses blockchain technology. Blockchain is a distributed database that allows for secure, transparent and tamper-proof transactions. It makes the perfect tool for marketing as businesses can track data movement and ensure its accuracy.

Companies often rely on third-party agencies to deliver their products or services in traditional digital marketing. These organisations may lack the essential experience, money, and time to provide comprehensive service. It means they can’t guarantee the quality of what they deliver, which is why so many businesses lose money on these marketing campaigns.

Blockchain technology solves this by circumventing platforms like Facebook and Instagram, giving companies direct access to their customers. As a result, they may be more innovative with their marketing campaigns and respond swiftly when something goes wrong.

5 ways blockchain will revolutionise the digital marketing landscape

1. Improve security

One of the biggest benefits of blockchain technology is its security. Because all data is stored on a distributed network, it is harder to hack than traditional systems. It means that businesses can rest assured that their information is safe and secure without worrying about cyber-attacks or theft.

blockchain technology

It also applies to customer data. With blockchain technology, organisations can ensure that their customers’ data is safe and not used for malicious purposes. Blockchain technology can be used to create a “digital identity” for each customer, which will allow them to control who has access to their data.

2. Buy ads cheaper without a middleman

Going via an intermediary is one of the most inconvenient components of digital marketing. It can imply paying exorbitant costs or dealing with a corporation that is not looking out for your best interests. Blockchain technology overcomes this problem by allowing marketers to purchase advertising directly from their customers, eliminating the need for intermediaries such as Google and Facebook.

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It will be especially beneficial for small businesses that cannot afford to pay large amounts of money on advertising. They will now have access to the same pool of customers as bigger companies, which means more opportunities for success.

It is also a win-win situation for consumers because they can be sure that the ads they see are relevant and interesting – rather than being bombarded with irrelevant ads that do not interest them in any way.

3. Access to consumer information

With blockchain technology, marketers can also track their customers’ behaviour and change the advertisements they see based on this information. It means that consumers will get more relevant offers from companies, which has been lacking until now.

digital transformation

It means that marketers will have more control over their campaigns, leading to better results.

By using blockchain technology, marketers will have access to more consumer information than ever before. They can then use this data to target their ads better and make sure that they only show the most relevant content for each customer. In addition, businesses will also be able to track how many people click on an ad or purchase a product through a particular link – making it easier than ever before to see which ads are working and which ones need improvement.

4. Alternate payment systems

Another benefit of blockchain technology is that it allows for creating alternative payment systems, which could mean using cryptocurrencies like Bitcoin or even creating your own digital currency for business transactions – something which has been lacking until now. Security is of the utmost importance for payments, and blockchain technology is the most secure way to make transactions online.

It will be a huge benefit for businesses as they will avoid paying large fees on credit card transactions or using third-party payment processors. It will make it much easier for companies to track their finances because all transactions are recorded on a public ledger that can never be altered or deleted, which has been lacking until now.

5. Showcase social and environmental responsibility

Businesses can also use blockchain technology to demonstrate their social and environmental responsibility. They will be able to track the supply chain from product creation to delivery, which means that businesses will know exactly where each item comes from and how it was manufactured – something that has previously been lacking.

It will allow consumers more choice when shopping because they will choose items based on their ethical standards rather than being limited by what manufacturers want them to buy. Consumers want transparent and responsible companies, so this could be a great way for businesses that care about sustainability issues like climate change or labour practices in developing countries.

The Bottom Line

Blockchain technology is not only changing the way digital marketers buy ads; it’s also providing new opportunities for small businesses. The security, transparency and convenience of blockchain will change how companies do business online – including making their social responsibility more apparent to customers.

If you want to learn more about this emerging industry or need help with your company’s marketing strategy, contact us at Litmus, a digital marketing company in India. We are experts in digital advertising who can provide everything that drives sales by considering how your customers think.

Hiren Panchal

Director, Litmus Branding Pvt. Ltd.
Ahmedabad, India
Hiren Panchal co-founded Litmus with Kapil. Hiren owns an exhaustive character and sharpens his views with an analytical mindfulness. He observes every creative with a conscious magnifier. Just as his doer attitude wins over his believer attitude, his thought leadership aims at creating leaders and not followers on his team. His creative insights have created brands worldwide and he has been commanding in the industry for +20 years. Come to the point, he’s already there.

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