How to create a brand story?

by Hiren Panchal  |  22nd Oct, 2018 in Branding
How to create a brand story?

We all love stories! Don’t we? Listening or telling, both hold the fervour of fascination. We make stories every day. Knowingly or unknowingly, we create our own version when we narrate the story we have already heard. We communicate ideas, educate and entertain people with storytelling to gain the attention of masses. But why not every story gets the attention? Because it is the work of creative experts who weave them artfully.

Why stories are so important? When the education or information is in a story format it flows inside like a tasty drink and gets digested easily. (Consider the prior line an exaggeration) We remember messages easily when it runs in a sequence of the story with entertainment. For brands, storytelling has become an essential part of their branding strategy as the story has a wider scope of engaging with the audience, especially emotionally. This infographic interestingly shares the insights on Brand Storytelling, its evolution and answers how brands connect with its audience successfully.

What is Brand Storytelling?

A brand story emotionally engages customers, employees and partners with the brand and brand storytelling differentiates the brand from many other similar brands.

Meet the Storytellers

  • Cavemen carved the hunting stories and rituals on the walls of the caves.
  • Travelers learned the stories from di-erent regions and spread it wherever they travelled.
  • Playwrights wrote the plays that were performed to entertain people.
  • Magazines, newspapers, supplements etc. were used by businesses to tell stories.
  • Invention of electronic media like TV and Radio helped media, government and businesses in telling stories during programs and in between commercial breaks for mass communication.
  • With the emergence of Social Media Platforms, telling stories became easy. Now everyone can tell their stories through the cloud medium.

How to Narrate Your Brand Story?

Use your story

Tell your audience who you were and how you became the one you are now. With this, audience’s emotions will be invested in your brand.

Find the necessity gap

Let audience notice the gap that prevented them to achieve their goal, how you filled that necessity gap and how you will continue to do so in future.

Don’t end like it’s an end

Your story’s end should not be like an end. It has to be the continuation or beginning of success or a promising future.

Say you care

Show that you care for the customers and say it with love and  emotions. Explain how you add value to their lives.

Do not complicate

Telling more than needed will lose the momentum the story has built. A story must have three rules – A problem, a solution and success.

Share your story everywhere

Find vehicles that can carry your story very well in all forms. Tell it wherever you go. Make it heard and register in audience’s mind.

Impact of Brand Story on Your Brand

  • Increases brand awareness
  • It creates brand Identity
  • Appeals emotionally to consumers
  • Develops an easy recall value
  • Helps in realizing the need of a brand
  • A story has the potential to get viral
  • Gives powerful message in short time
  • Stories inspire to take an action

Why Storytelling is Integral Part of Branding Strategy?

Brand Storytelling is an integral part of your branding strategy due to various reasons:

  • Appeal the emotions of consumers. Tell them their own story
  • Make strong relations with employees. Show ow being with each other is advantageous
  • Build a trust bridge between you & clients. Depict how their business needs are met.

Create a Brand Story That ‘Strike A Chord’?

If you are wondering how you can also create your own brand story than consider the following points:

 Tell original stories

Your story has to be yours not copied

Use factual data

Research always proves us right

Establish brand as Protagonist in the story

Show the brand, product or service

Build strong headlines

Make them click-worthy and share-worthy

Give sensory experience

Let the hot exactly feel hot

Form an engaging structure

Weave the best fascinating story

Make it worth sharable

Choose a sharable medium

The power of a compelling brand story cannot be overstated. By infusing your brand with a human touch and authenticity, you have the opportunity to create deep connections with your audience, build loyalty and trust. A well-crafted brand story has the potential to transform the scenario for your business, setting you apart from competitors and resonating with customers on a personal level. If you’re unsure about how to craft your brand story effectively, consider partnering with a reputable brand storytelling agency. Their expertise can help you articulate your unique narrative and elevate your brand to new heights.

Ahmedabad, India
Hiren Panchal co-founded Litmus with Kapil. Hiren owns an exhaustive character and sharpens his views with an analytical mindfulness. He observes every creative with a conscious magnifier. Just as his doer attitude wins over his believer attitude, his thought leadership aims at creating leaders and not followers on his team. His creative insights have created brands worldwide and he has been commanding in the industry for +20 years. Come to the point, he’s already there.

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