11 Ecommerce Tools You Need to Succeed in This Competitive Market

Shreyas Nair
by Shreyas Nair  |  30th Nov, 2020 in E-commerce

As predicted by the experts at the end of year 2020 the worldwide e-commerce economy will cross the $4 trillion mark-up. The trends are showcasing no signs of slowdown in the future that is likely foreseeable. Factually, the global ecommerce market is anticipated to conceal $6.54 trillion in sales by 2023.

Rising up from $3.53 trillion in 2019. Probably if you own an e-commerce website or are planning to establish one, by using an e-commerce display place, the future looks bright. As reported by Neal Goyal in Ultimate List of Ecommerce Tools For 2020 for HubSpot. Though, the figure must tell you that you are a chunk of a huge market, with a whole lot of competition. For keeping up with the competition and better functionality here are some tools for successful e-commerce business-

Business Tools

  1. Sourcify

A matchmaking facility for companies looking to manufacture a certain product and the manufacturers in turn looking for clients. Sourcify brings down the risk related with the manufacturing process by screening their manufacturers. The service also assures a money back guarantee, in a situation where the store owners are not happy with the final produce.

Image Source – Power Reviews

Sourcify also offers project management tools to smoothen the production process, providing users with bids by three manufacturers for each of the projects. Three pricing plans are available, starts from $399. The main difference between these plans is the number of units manufactured per production run. A great takeaway for a trusted yet reasonably charged service. Lesser risk along with smart gains.

  1. X-Cart

If you have the knowledge of coding an ecommerce site or have an inhouse developer, for them X-Cart, is a good open source selection that fits in readily with WordPress. It wouldn’t be the smartest Do It Yourself choice, in case if you don’t love coding. X-Cart also provides a setup where you could use their software on their hosting platform. The display place gives out quite a few payment gateways and SEO features as well. A clever choice if your business is transitioning from a box-shop style store to a more scalable model. A woo commerce development company with a difference.

Recommended: 3 Ways to optimize your checkout page for conversions

Website Tools

  1. Unbxd

Unbxd is a comparatively new entrant in to the e-commerce marketer’s toolkit. Unbxd delivers intelligent, ‘context-aware’ site search and personalized recommendations. Unbxd is a one-roof product discovery solution, giving the marketers and merchandisers the tools to for optimizing their site search and also product recommendations. For an e-commerce platform, site search is an extremely vital part of the customer experience.

As per e-consultancy, more than 30 percent of the visitors on the website will make use of site search. As explained in one study, visitors who were using the site search had converted at 4.63% in comparison to the website’s general average of 2.77%, over 1.8 times more impactful.

Unbxd supports e-commerce sites by offering a site search that “understands” the visitor’s intent, is bespoke, error-tolerant (spellcheck and also advanced autocomplete is available) also offering filters and could be retailed based on the objectives of the particular business. In any business knowing the customer through specific data, would be a crucial takeaway.

  1. Shopify

Brands and vendors wanting to sell right away need a one stop solution for covering the point of sale, product page creation and owning the analytics to track down your performance. This is only a single sample-size situation for businesses who would need Shopify. This strong ecommerce tool will let you manage all in all right from product insights to the sales and shipping. For businesses who are serious about selling and how to improvise, Shopify is an essential tool in 2020.

Marketing Tools

  1. Mailchimp

Must know this: the email marketing technology is being used by more than 80% of B2B and B2C businesses. This is not something you can keep for later, while ignoring the best tools for ecommerce success. Instead, the implementation of an email marketing strategy must be carried on the day one. Boasting of more than 12 million customers, Mail Chimp has demanded its spot as one of the topmost email marketing service providers in the world. There are alternatives as well, this online marketing tool till date is one of the best, for several reasons.

History dates back to 2001, much before most of the companies started using email marketing. Self-service support choices, ensures that one could speedily find the answers to all the questions. While starting up a business, it’s not very likely that you will be having 2,000 plus subscribers. Due to this reason, you could get a start with Mail Chimp earlier on, first using the tool as a free version, as you get your first brush with email marketing. A useful takeaway here is that new businesses could introduce themselves into the market without going out there without spending huge amounts on marketing activities to start with.

Recommended: How to Improve SEO for Your E-commerce Store to Generate Bucks

  1. HubSpot

As far as sales, marketing and CRM software goes, HubSpot has become one of the topmost players. Focusing on its marketing software solutions, the company has described its one stop marketing software. Right, from attracting visitors on to closing down customers, HubSpot brings your entire marketing exercise together. Once you rely on the HubSpot’s marketing software there will nothing that would be left undone.

Image Source – Neil Patel

Hence, it’s the top most choice for people who are on the starting stage of a business. Each and everything you will need would be in one single place, you don’t need to stretch yourself in several different directions. This will be helping you to attain greater success in the initial days, because you know that, during that period you will be having a lot of other tasks at hand.

  1. Google AdWords

Google Ads are a great pick for all kinds of businesses. Whether it’s a start up business or an established one, in each and every industry —Google Ads could have positive benefits. Taking advantage of those positives, though, every brand needs to use the strategies that would best suit your business sector, else it won’t reap the benefits.

Shopping Ads are best bet for any ecommerce business. Allowing the brand to feature product pictures, pricing, titles and also product ratings instantly under an appropriate search.

For instance, searching for “pearl drop earrings,” We will immediately see through a list of products recommended by Google. The companies paying for this incredible visibility, where a tag – “Sponsored” will show up at the top corner.

Image Source – Disruptive Advertising

In fact, if you deal in physical products, then running Shopping Ads through Google could be a smart idea. This is the space where in a lot of high intent users will be looking for something that meets their immediate needs and purchase it swiftly.

Customer Service Tool

  1. Zendesk

Zendesk could be the best-known tool for customer service. Presently it is being used by several big names, which includes teams at Uber, Slack and Shopify. One more complete solution, prepared to handle each and every step of a customer’s journey, and including-

Ticketing system – allows you to manage all the customer tickets from one, single dashboard

Live chat – application you could install on the website, for a better customer feedback

Calls – from landlines and mobiles both, as well as texts.

Image SourceX-Cart

Zendesk allows you to create your particular custom knowledge base, makes it easier for customers to find the info they were looking for, comes with its own Customer Relationship Management. The reporting and analytics features are outstanding and easier to master upon.

  1. Freshdesk

Freshdesk is perhaps the second most popular customer service software.

Its most prominent features include:

Ticketing system – allows integration of multiple channels, includes email, social media, website queries and more.

Texts and calls – accessing all the customer communication from a single space

Knowledge base – Bespoke Content Management System (CMS), allows you to create your private knowledge bank

Reporting – access to info such as the most common times for customer calls or the most productive agent times of a day

This is only the tip of the iceberg while it comes to Freshdesk features, because what you will actually get will be much more. Depending upon the size of your business, you may not need all of them, so better choose wisely.

Analytics Tools

  1. Google Analytics

Keeping a pulse on how the users are interacting with your products and pages is important. You could set up Google Analytics on the ecommerce site. With the help of Google Analytics, you could track down users, their sessions, conversion events, pageviews, time spent on a page, bounce rates, and much more. You could also set up reports, helping you recognize problems or prospects all in real-time.

Image Source – AdNabu

  1. Ahrefs

Ahrefs is a perfect tool to understand the web marketing strategies of the ecommerce sites. It’s the simplest tool to track the competitor’s marketing strategies by just looking at their backlinks. If you have the budget for only one SEO, research tool, then you must pick Ahrefs.

Image Source – e-CommerceCEO

The most accessible and practical tool to study you’re the marketing plans of your competitors is the takeaway here.

Summing up the piece to a conclusive takeaway! The aggressive competition in the ecommerce sector has challenged the businesses to cross the boundary of focusing only on traditional approaches of their store functioning. Attractively designed stores, managed efficiently can draw in the attention of your visitors, in turn converting them into customers. The right use of the best tools for successful e-commerce business is a necessity today. Take that step ahead.

Shreyas Nair

Director, Litmus Branding Pvt. Ltd.
I connect loose ends, I build bridges.
Walking on those bridges, relations are built. After that, the fear of saying ‘yes’ or ‘no’, no longer crosses my mind.
Was I meant to do what I am doing today? Umm…
I am a Computer Science Engineer and that taught me how to work with codes. I am glad that today I am working with People, instead and Oh! How I love the adrenaline it brings.

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I enjoy curating brand strategies and I am a fan of the process. This process, that involves trusting our people and telling them what I feel, as it is. Always.
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Always was,
Still am, Always will be.
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