Product Packaging – It’s more than just protecting the product inside

Brinda Mehta
by Brinda Mehta  |  13th Dec, 2021 in Packaging

The packaging of a product plays a vital role in how consumers perceive it. Consumers are attracted to products with sleek, sophisticated packaging because they feel that the quality of the product will be just as high. The brand also has to consider the type of materials being used for their packaging, which could affect how quickly it breaks down and biodegrades. Packaging can make or break a product.
This blog post will list the importance of product packaging and some tips on creating eye-catching packages for all types of products so that there’s something for everyone out there!

What is product packaging design in branding?

Product packaging design in branding is a crucial element for marketing a product. It’s an art aimed at creating an identity for a product. Product packaging design agencies create the identity of a product using different techniques like illustration, photography, typography, 3D visualizations, and images of real people. Each of these elements speaks the language your target audience understands. This helps them know how they should relate to your product or service offering.

Product packaging design says a lot about the product inside it. It presents an emotional element to your product while also representing some physical benefits. This helps communicate important information about the use of the product while also creating an emotional connection with your audience. The best product packaging designs are often more than just containers for products. They become part of the story you are trying to convey about your brand. Product packaging is one of the most effective ways to grab attention and build trust with your audience since it accompanies every purchase they make over several weeks or months.

The importance of product packaging design

1. Protection

First and foremost, packaging serves to protect the product inside. For example, food packaging may protect it from water or moisture in the air that can cause bacteria to grow or make it taste bad, mould formation, etc. For non-food items, this could be protected against physical damage in the shipment (thus making sure your product arrives safe and undamaged).

2. Attractiveness on Display

Secondly, packaging can help with product placement on a retail shelf. If you have an appealing and attractive design, it will catch the eye of potential customers and increase sales. For example, if you’re selling items online, it’s a good idea to have well-thought-out packaging, so the items look great in person as well as on a computer screen. If your product is going to be displayed on a shelf, there are certain elements you can include to help it stand out from other similar products.

product packaging design

3. Product Information

Packaging can provide information about the product. This can include instructions on using the product (very important for things like electronics), ingredients, nutritional information, warnings, etc. For example, if you’re selling a food product but don’t have this kind of information, people will probably avoid it because they won’t know if they’re allergic to any of its ingredients or how it’s prepared.

4. Warning Messages

If you have a dangerous product, then some warning messages are required by law on the packaging. For example, if you’re selling with blades, certain safety symbols, such as drop-down arrows and words like “keep out of reach of children,” might be required on the packaging.

5. Brand Recognition

Packaging allows for continued brand identity by having consistent branding elements such as logo colours, typeface choices, etc. This is important because this allows for recognition at the store level and fulfilment, e.g., knowing that an order came from your company without seeing the logo again on the packaging.

6. Protection of Intellectual Property

If someone else uses similar design elements to you, it can help protect your product’s intellectual property (IP). For example, suppose you have a new product or brand name, and someone else has already registered something with very similar branding. In that case, potential customers might get confused as to which is the official one they should be purchasing if both are displayed in stores simultaneously. Also, it can help protect against copycats who try to steal your idea for their gain after you launch your product/brand successfully by having this type of protection in place before that happens.

How to create an eye-catching packaging design?

Use gradient colours to catch the customer’s eye

Gradient colours are used for packaging design because they catch the customer’s eye. The use of gradient colours in packaging can be seen in different product categories, such as food, makeup, and beauty products.
The packaging design should also aim to highlight the product inside, which means that both the name and images must be visible. Most people will buy a product based not only on its quality but also on its appearance. This means that if your product doesn’t look appetizing at all, no one will purchase it anymore.

creative product package design

Create a clean and uncluttered design for product packaging

A clean and uncluttered design for product packaging will provide a professional look and make it easier for customers to notice its contents. If you want your product’s packaging design to stand out, you must use thick paperboards or rigid plastics as these materials are more durable than other types. In addition, clear plastic can be used to see all items inside from the outside.

Be consistent with your design

The product packaging design should be consistent with your brand’s image and your company’s overall branding to create a professional look. This will also make people easily identify the product as yours and not someone else’s. Another important thing about creating an effective product packaging design is that it must tell a story including all information about its contents and manufacturing process, which helps customers understand why the product costs what it costs. For example, suppose you sell macaroons in your shop but don’t provide customers with information about how they were made or where the ingredients come from. In that case, you might lose business because this would give them another reason not to buy from you anymore.

Include an image or logo that is unique to your company

Having an image or logo unique to your company will help give customers a clear message about who you are and what you offer. This also allows clients to easily recall your brand whenever they see the design of your packaging again. The most famous example of this branding technique would be Coca-Cola, which has kept its logo for over 100 years, even though it has developed many different products, such as drinks and candies.

Consider a product packaging design agency

Do you need help creating a product packaging design that can turn your business into a success? Then, consider hiring a product packaging design agency to help you. A professional product packaging design agency will have expert employees who know about the latest trends in this industry to create adequate packaging for your products. Plus, these agencies also provide consultation services before launching their designs to make sure that all information given is clear enough for customers to understand.

The Bottom Line

In conclusion, the packaging design is a vital component of the customer experience. You want to present your product in an engaging way that will encourage buying and make it stand out from competitors on the shelf. The most important considerations for this are colour scheme, design layout, and font choices.

Need help with creating packaging design? Call or write to Litmus Branding, among the best packaging design companies in India.

Brinda Mehta

Creative Director, Litmus Branding Pvt. Ltd.
Brinda Mehta joined Litmus as a Creative Director with a knack for communicating flawlessness. Brinda is a designer with a creative nerve and has acquired a fine taste for creative content. Filled with artistic fondness and fuelled with ‘out of the box’ ideas, she knows how design works for an industry. Point local or address global, Brinda knows how business can be turned into a brand.

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