This is an exciting era of packaging. It has evolved a lot, right from just being the medium of preservation of goods to becoming the first silent salesman of the organization.
In this infographic, we have attempted to vividly present the history of packaging along with discussing the various parameters that modern-day packaging takes into consideration to strike the right chord with its target audience.
Do you know that packaging design employs various neuro-marketing tactics that impact the subconscious mind of the consumers? Well, then this infographic will unravel amazing information that will help you create an interactive packaging design.
‘Mastering the Unboxing Experience’ is a new age term. Earlier, the concept of packaging was just confined to the preservation and the protection of goods. However, in this digital era, packaging is the first impression of your product that speaks loud of your brand sitting on the shelf or on an online platform.
|Objectives of Packaging|
150 Years of Evolution in Packaging
|Primitive Man Used||When Civilizations Developed||Industrial Revolution|
|1. Tree Leaves||1. Fabrics||1. Molded Glass|
|2. Lotus Leaves||2. Ceramics||2. Cardboard Boxes|
|3. Bamboo||3. Pottery||3. Metal Cans|
|4. Gourds||4. Metals||4. Cellophane|
|5. Coconut Shells||5. Wood ware, Lacquerware, Jade ware|
|6. Animal Skin||6. Certain types of Paper|
Eye-tracking studies show that consumers on an average read only SEVEN WORDS in an entire shopping trip. Hence the packaging should answer 3 Ws about your product:
Did You Know?
In this Era, Packaging Influences the Subconscious Mind
Packaging design should incorporate neuro-marketing tactics like biomotive triggers that motivates the consumers to take an action before the conscious brain can respond. This can be achieved by applying these 5 rules:
Packaging- The Ever-Evolving Phenomenon
Every year, packaging design witnesses a creative transformation. Designers delve deeper into consumer’s psychology to come up with the innovative packaging design that strikes the right chord with the audience. The paradigm shift in the consumer’s choice too has been observed by their preference for products that has unique designs and with which they can emotionally relate to.