Nope, hold your horses, because the future of email is very bright.
Did you just say email marketing is dead?
The launch of multiple channels to reach out to customers could have forced a few of the traditional marketing methods to close down. But email marketing is definitely not one of them.
Not all emails that are sent get opened. Most of the recipients promptly delete them or unsubscribe from receiving them, almost every day. Still, it doesn’t mean that email marketing is dead. It is only that the strategy has changed. But first, let’s talk about the need to get into email marketing. Later in the discussion, we will share a few, racy tips on how to actually do it!
Why Email Marketing is Good for Your Business
The rise of instant messaging and social media has done little to diminish the position of email as the highest performing and most cost-effective marketing channel ever.
Every digital entrepreneur who has made it big understands the significance of email when it comes to communicating with customers. There is no way this is going to change anywhere in the near future.
There are many benefits of email marketing that you can hardly see in any of the other marketing methods, however modern they may be.
One such benefit is personalization. Businesses can tailor emails to the customer actions, making each and every communication relevant to their interests.
Considering email marketing as SPAM would be the biggest mistake you may be making. When used well it can build trust and loyalty for your brand. In fact it is the best way to build relationships with your leads, prospects, existing customers, and even the past customers, since it puts you directly in touch with them.
Reach to Target Audience
Emails help you convey your message to your customers wherever they are, without invading their privacy. They can be used to achieve any goal, be it to drive traffic to your website, introduce new products/services, announce offers, or drive sales. To make your campaigns more effective, you could even use an email marketing software that lets you address your recipients by their names, segment audience into lists, and split topics for certain members of those lists.
The measurability of emails cannot be ignored while talking about the benefits of email marketing. Using email marketing metrics you can find out how many of the recipients opened your email, how many unsubscribed, and how many clicked on the links that were sent. You can even do A/B testing to increase the effectiveness of your campaigns.
Convinced? Then let’s go through the following tips for effective email marketing:
Email Marketing Strategy Tips for 2018
For this, you have to make a pre-plan strategy.
For example, if you are running an online clothing store and you are asked to sign up for a newsletter, you can gather more details from your prospects, such as gender, age etc. so that based on those insights, you can personalize your emails to that prospect.
See a reference image below:
In addition, you can segment your email marketing list by demographic variables such as age and geographic location and send personalized emails to your prospects.
You can also leverage dynamic content in your email marketing activity. That means you can create multiple versions of the same email that’s personalized for different sets of subscribers based on the information you have about them (like whether they’re male or female, their past purchase history, etc.)
In fact, you can now incorporate AMP story formats into your email messages of your g-mail account to make it rich, interactive and engaging experience for your mail recipients.
There are several benefits associated with this innovation from Google, namely:
Please check out this link for more details.
For example, once the order is shipped to a customer, you can send an email of the shipped product, with a ‘thank you’ message to show you care about prompt delivery.
After a week or so, you can shoot a reminder email to find out about the customer’s experience with your product. If he/she is happy, now would also be the right time to enter into the second stage of your relationship with your customer. Therefore, in the reminder email you can also show upsell or cross-sell (complementary) product on a discount rate in that email. By doing this, it helps to increase your ecommerce’s sell to some extent.
It is high time for marketers to start making attempts to own the entire journey of the customers instead of cherry-picking the touch points. If it is done in right way, email marketing seems to be the best to reach your target customer.
Therefore, go ahead and look for an email service that works for you. Craft an email message that is interesting, engaging, and compelling enough for your recipient to take the desired action. Revise and hit send!