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Valar

Introducing India’s premium coir substrates to the Global Market

Year

2024

Services

  • Web Design & Development
  • Print Media
  • Logo Design
  • Tagline
  • Brand Identity
  • Email Marketing
  • Social Media Marketing
  • Search Engine Marketing
  • Research & Analysis
  • Brand Strategy
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Challenge

Koco & Koir, the parent company of ‘Valar’, owing to its substantial production capacity, focused on large-volume orders while deliberately deprioritizing smaller, quicker transactions. India, as the largest global supplier of coir substrates, was dominated by established players with large-scale operations and a strong international market presence. Meanwhile, their global customers, operating massive, technologically advanced farms, specializing in soilless cultivation techniques, presented a technical credibility challenge for a new entrant.

Valar Logo Designs By Litmus Branding
Insights.

Sessions with the founders identified key global regions where Koco & Koir could achieve a breakthrough by highlighting its technological expertise and capacity for high-volume, high-quality coir substrates. As one of their first major global initiatives, a sub-brand was proposed to give the parent brand flexibility for future operations, with a new name and identity that would be more memorable, and appealing to an international audience.

Branding Collaterals For Valar By Litmus Branding
Solution

The new sub-brand, Valar, was developed from the ground up, with an identity designed to clearly convey the business and a minimal, clean aesthetic for a global audience. A communication strategy highlighting research-driven knowledge sharing, detailed product information, transparent processes, customization capabilities, and expertise in coir and agriculture was implemented. With multilingual communication, this strategy was executed across the website and a targeted digital marketing approach, integrating high-intent Google audiences with niche LinkedIn segments to build awareness and engagement.

LinkedIn Articles images for Valar by Litmus branding
LinkedIn Articles images for Valar by Litmus branding
LinkedIn Articles images for Valar by Litmus branding
LinkedIn Articles images for Valar by Litmus branding
LinkedIn Articles images for Valar by Litmus branding
LinkedIn Articles images for Valar by Litmus branding
Infographics For Valar By Litmus Branding
Infographics - 2 For Valar By Litmus Branding
Social Media Images For Valar By Litmus Branding
Social Media Images For Valar By Litmus Branding
Social Media Images For Valar By Litmus Branding
Social Media Images For Valar By Litmus Branding
Social Media Creatives for valar By Litmus Branding
Impact
0
K+
LinkedIn business page impressions
0
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Inquiries received
0
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New website visitors