Introducing India’s premium coir substrates to the Global Market

Sessions with the founders identified key global regions where Koco & Koir could achieve a breakthrough by highlighting its technological expertise and capacity for high-volume, high-quality coir substrates. As one of their first major global initiatives, a sub-brand was proposed to give the parent brand flexibility for future operations, with a new name and identity that would be more memorable, and appealing to an international audience.

The new sub-brand, Valar, was developed from the ground up, with an identity designed to clearly convey the business and a minimal, clean aesthetic for a global audience. A communication strategy highlighting research-driven knowledge sharing, detailed product information, transparent processes, customization capabilities, and expertise in coir and agriculture was implemented. With multilingual communication, this strategy was executed across the website and a targeted digital marketing approach, integrating high-intent Google audiences with niche LinkedIn segments to build awareness and engagement.