One turn at a time.

Our brand activities started and continue to be in the direction of building goodwill. For LP Screw, we planned not hardwire ourselves around any fixed strategy; we rather did what we do best - start easy, understand and improvise. The client's like mindedness with us helped us adopt simple yet impactful directions that connected with the their audience that mainly consists of hardware retailers and carpenters. 

To start with, all the key brand assets were revamped starting from the CI, brochures, the packaging and the website. We the used social media and whatsApp marketing as our key channels to build awareness, particularly focusing on visual concepts that their TG can easily understand. It has been over 4 years and the client tells us that dealers, end users and others in the industry have started trusting LP Screw to a great extent.