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CB Patel Health Club

Heavy workout for a fitter Surat.

Influencer marketing

Year

2018

Services

  • Photography
  • Web Design & Development
  • OOH
  • Logo Design
  • Brand Identity
  • Media Strategy
  • Social Media Marketing
  • Search Engine Marketing
  • Brand Positioning
  • Brand Strategy
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Challenge

CB Patel is one of the biggest health club and gymnasium in Surat, spread across 2,00,000 sq.ft. The branding had to be at par with this status quo of the brand and the brand owners as well. The brand owners had a big and well-known presence in other prominent fields in Surat.

Logo designing
Logo design agency
Insight

After an in depth research on the competitors, we understood that there is a huge gap in the ratio between men and women going to fitness centers. In a city like Surat which is not yet as cosmopolitan or say modern, like a lot of other cities in India, the men might easily come to the gym but it wasn't the same case with women. It is also a known fact that the people who belong to a particular city are always proud of it and that is why, we decided to keep 'Surat' at the centre of the communication.

Corporate identity
Brochure design ideas
Brochure design agency
Best brochure design
Creative brochure design
Tent card design
Identity card design
Identity card design ideas
Identity card design agency
Celebrity marketing agency
Using celebrity in advertising
Social media campaign design
Instagram campaign design
Solution

Celebrity endorsment to amplify the brand.

We suggested choosing Mandira Bedi, the popular fitness icon, as the face of the brand. The grandness of the brand was well communicated to the health conscious target audience through OOH, digital branding and advertising campaigns for CB Patel.

Social media agency
Social media marketing agency
Celebrity endorsements in advertising
Endorsement marketing
Celebrity marketing
Hoarding design agency
Best hoarding designs
Hoarding design ideas
Big hoarding design
Impact
0
+
New memberships
after the launch
0
K
Social media
engagements
in the first month
0
%
Organic web traffic
increased in
the second month

The word was out. Surat was ready for their brand new, larger than life health & fitness destination.

The results were indeed overwhelming. Within just 30 days of the campaign, CB Patel Health Club acquired over 200 memberships, out of which 75 to 80% memberships fell in the premium category. The digital campaign proved its mettle with over 500 leads generated through it.

The Social media launch video resulted in high engagement with a total reach of 1,97,528 and 1,40,000 views respectively.

Social media campaign-#Workoutmore was highly appreciated on Facebook with total post engagement of 48,053 and impression of 2,04,167.

The well-crafted SEO strategy helped in enhancing the website's traffic by 26% in the second month.

“After so many years in business and multiple diversifications, it was time to go for something new-a health club and make sure it aligns with how we've evolved as a group.

Litmus was a great partner throughout the process. They were unafraid of taking strategic creative risks and did an incredible job of taking the club where it is today.”
- Anita Singh
Club Head
Celebrity endorsements in advertising