Content Strategy or rather Content Marketing Strategy is the present and the future of the Internet of Things. Over time, it's only going to get refined into a fine art. Content Strategy or Content Marketing Strategy defines the art of communicating with your customers and prospects without over-the-top selling. As non-interruptive marketing, it's 20th century's most disruptive online marketing strategy.
At the essence of good Content Marketing Strategy lies the belief that if businesses deliver meaningful, reliable, relevant information in the most engaging manner, customers will reward them by buying into their service. Therefore, regardless of what marketing tactics you are using, Content Marketing Strategy should be an integral feature of that process, not an afterthought.
Most important- your content strategy should be the output of a professional, not a printer.