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Shott

What a shott.

Year

2016

Services

  • Environmental Branding
  • Photography
  • Web Design & Development
  • Print Media
  • OOH
  • Brochure Design
  • Brand Identity
  • Brand Positioning
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Challenge

Shott has its main centre in Surat and they now wanted to enter Ahmedabad in a grand way. We were asked to conceptualize the launch strategy and the challenge was to convey the 'Amdavadi' essence in all creatives.

creative logo design
corporate identity
custom brochure design
creative brochure design ideas
brochure designing
brochure design agency
paper ad design
Insight

Amdavadis love entertainment, hence it was crucial to inject Shott's gaming ingredient into the pulse of the city. To make people feel excited for this new gaming arena that was about to enter their city, creating a buzz was necessary before the actual launch.

OOH advertising
OOH advertising agency
OOH advertising ideas
customise leaflet design
environmental branding
social media post design
Solution

The brand was launched in 2 phases. 

The first phase was a teaser launched with the sole purpose of creating a buzz in the city. The hard launch, the revealer, saw Amdavadis react to social media posts, OOH campaigns and print media campaigns positioning Shott as 'Ahmedabad's New Social Harbour'.

We also provided environmental branding solutions for glass walls, doors, gaming cards, LED & iPads, restaurant menus & more, ensuring that the overall visual and communication theme reflected the tone of the campaign. 

After this, we also relaunched the Shott in Surat which was moving from a 40,000 sq. ft. to a 1,00,000 sq. ft. space in a different location. A well-planned and well-executed outdoor and social media communication ensured a massive launch of biggest, sportiest & boldest Shott. 

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cinema advertising
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magazine ad design
leaflet design agency
ooh hording
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ooh hording design
out of home advertising
out of home advertising agency
social media marketing
social media marketing on instagram
social media marketing agency
scocial media marketing strategy
marketing on social media
environmental branding ideas
influencer marketing
influencer marketing strategy