Dealing in all kind of spices, the client wanted us to create a new Package Design for a series of their exciting range of spices. The only condition was that we should retain their traditional feel while giving it a contemporary appeal.
We gave them a distinct modern-traditional identity for their Biryani, Chicken and Tandoori Masala range by conceptualizing and executing an elaborate shoot with one of the best food photographers. Their customers were enamoured by the clean new design and sales started picking up.
When our strategy and design worked like a charm, the client invited us to take the lead on further collaterals like danglers, point-of-sale, store electronic display and poster design for their products like curry powders, basic spices and recipes.
Our win-win relationship expanded to a significant range of their products including non-spice categories of their sister brand Miller within the Sabi Foods umbrella. They have reached a perfection of fulfillment with us designing their newspaper, magazine ads and vehicle wrap advertising.