Dealing in all kind of spices, the client wanted us to create their new Package and Dangler Design. The only condition was that we should retain their logo while revamping the Package Design that should carry both traditional and contemporary appeal.
Taking cue from their logo, that was a tad traditional, we gave it a twist by introducing modern shades and a new colour palette to it. While keeping the typeface conservative, the spacing and images were emboldened for a modern touch.
The strategy worked like a charm. Their customers were enamoured and sales began to pick up. We were soon asked to come up with other campaigns for their recipes and curry powders.