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IIM Udaipur

It's all about U.

Year

2015

Services

  • Environmental Branding
  • Web Design & Development
  • Brochure Design
  • Brand Identity
  • Email Marketing
  • Social Media Marketing
  • Search Engine Marketing
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Challenge

IIM is an institution that needs no introduction. The challenge that was onto us was to understand the deeply rooted legacy of first generation IIMs, align it with IIM Udaipur's vision and take it a notch higher. When we started working with them, the first thing we figured was, they did not have a unique brand identity like a lot of other IIMs did, and that there was a need to bring consistency across their brochures, reports and other marketing collaterals.

brand logo design
brand logo design
Insight

The 'U' in IIM Udaipur could be made the central character of the brand identity of IIM U, primarily because, it could convey multiple meanings such as YOU-you the stakeholder, you the associates, you the students, and of-course U, as in Udaipur.

brochure design india
creative brochure design
customize brochure design
customize brochure design
brochure design agency in india
campus photography
campus photography
education brochure design
brochure page design
brochure booklet design
brochure design services
college brochure design
university brochure design
classroom photography
Solution

When we decided to play with the character U, we took inspiration from a Chevron and created a multi-faceted U with a unique identity. Keeping the students and other corporate partners in mind, we then adapted 'U' and its identity across brochure designs, and other major marketing collaterals, giving it a professional yet vibrant, youthful feel. The designs received positive feedback from all stakeholders. Next, we successfully extended this identity to their website design and eventually also drove aggressive digital marketing campaigns for their newly introduced courses.

campus photography
brochure catalogue
custom brochure print
university brochure design
graphic design brochure
best brochure design
brochure presentation
website UI design
educational pamphlet design
birthday card design
poster design agency
social media agency
social media marketing
Social media marketing agency
social media design agency
Impact
0
%
Facebook page likes Increased
0
%
Conversions Increased
0
%
Sessions on webiste Increased