The Indian Institutes of Management (IIM) need no introduction. IIM, Udaipur is one of the more recent entrants into this elite club. The challenge before us was to work with an established brand, delve into its rich legacy and position it a notch higher. It called for a deep understanding of what IIMU stood for ,and where we could take the brand.
When we started work with them, the first thing we figured out was that their brand identity was non-differentiated from other IIMs and there was a clear lack of consistency across their brochures, reports and marketing collaterals.
We started with their Brochure Design, giving it a professional yet vibrant and youthful feel to attract both their corporate partners and students.
Their range of programme Brochures and Report Design received positive feedback from stakeholders. We are now into our third year of association with Brand IIMU. Recently, we launched their completely revamped and redesigned website.