CMAX, a name synonymous with wellness products and one of our existing clients, wanted to hive off a portion of their business into a new brand. While both the brands dealt with health and wellness products, the critical differentiator was that the new brand dealt with products that are conceptualised, designed and manufactured in-house.
The client's brief for the launch strategy was fairly simple: their wellness products should not be mistaken for high-end massagers; the launch should be uniquely creative; and last but not the least, the print advertisement should lead to conversions and generate sales.
The design intervention paid off handsomely. The newspaper advertisement generated 600 queries on day one. There has been no looking back, since.