C B Patel group, one of the leading conglomerates of real estate projects and educational institutes in Surat aspired to bring a fitness revolution in the city. Through its grand lifestyle fitness hub spread over 2,00,000 sq.ft., the group desired to impart elite fitness experiences that inspire Suratis to adopt a healthy life. C B Patel with its well-defined objectives of propagating its exemplary services wanted us to devise a sturdy strategy to launch their health club.
To enhance the brand’s power and to inspire the people of Surat to subscribe to the brand’s ideology, C B Patel roped in Mandira Bedi, the popular fitness icon as the face of the brand. As the branding design agency, it was indeed an experience to creatively sculpt the brand’s image through astutely weaving the celebrity’s story into a brand story.
The onus was on Litmus to craft an effective communication strategy that projected the brand ambassador’s svelte figure in a persuasive manner that aligned to the objectives of the C B Patel Health Club.
As an advertising agency, we are well versed with the psyche of Suratis as we have helped other brands gain a strong foothold in the Surat’s market. We knew, Suratis are very proud of their city. Hence, the communication that brings Surat into the limelight would win the hearts of its people. Therefore, each of our marketing collateral while oozing high energy vouch for a Stronger, Younger and a Fitter Surat. Everything, from hoardings, brochure, website, signboards to devising the strong social media strategy, it was an exhilarating experience to give the brand a sportive yet an influential image.
The results were indeed overwhelming. Within just 30 days of the campaign, C B Patel Health Club acquired 200 memberships, out of which 75 to 80% memberships were in the premium category. The digital campaign too proved its mettle with over 500 leads generated through it and zero irrelevant leads.
The Social Media Launch video resulted in high engagement with a total reach of 1,97,528 and views were 1,40,000 respectively.
Social media campaign- #Workoutmore was highly appreciated on Facebook with total post engagement of 48,053 and impression of 2,04,167.
The well-crafted SEO strategy helped in enhancing the website’s traffic by 26% in the second month.
Like your body needs regular exercising to maintain the fitness, we have devised certain digital marketing strategies that helps C B Patel Health Club healthily compete in the market and soar high to excellence.