Snacks are an indivisible part of tea-time. You fail to resist over the tempting crunchy bites that give you a mouthful of taste. These tiny mind-diverts are available over the shelves in the market or hanging at the shops and stalls where you take trolls to grab some of ‘em. Anand Namkeen is one of the brands, who is involved in manufacturing varieties of such mouth-watering snack pellets and they looked upon us to help them create a focused brand identity.
During the brainstorming session, we soon learned about Anand’s popularity in their locale. But the absence of identification element in the package design concerned the sales broadly. It had to have a design to create taste appeal and an easy recall value for the brand when it competes with other product ranges in the market.
We increased Anand’s shelf value by creating a master design for every package range to jell with product its quality and content. To arouse the appetite, yellow was chosen as the background colour of Anand’s packaging. The branding exercise was followed by designing Marketing Collateral, Exhibition panels, Print Advertisement and also assigning a brand name for one of its product range.
When Anand Namkeen shared the wish to flourish from the market of North Gujarat to meet diversified Pan India, we already knew that it needed to socialize. The social media promotion started with bringing out the best connection of Anand in everybody’s daily life. The post-mix needlessly took the plunge of taste, health, happiness and catered every snack category with creative deliciousness.
The client got a highly elated response during the exhibition and received furthermore inquiries for dealerships after the brand identity was fashioned. The branding activity increased Anand Namkeen’s sales by 40%. The boosted demand of Anand Namkeen whelmed its manufacturing strength as they also planned to increase the product range. And, people ask us about the possibility of ceaseless motivation?