From Anand to Jolliz, a delicious experience.

The client took almost an entire year to decide on making this change. We suggested them to do it ASAP, to avoid incurring higher costs at a later stage since the brand 'Anand Namkeen' was already up and running with a sizeable market share.

We recommended that client let the parent brand, as it is and create a new sub brand, that could leverage its legacy and also have a unique positioning of its own. The word 'Anand' means happiness in Hindi and the world 'Jolly' denoted the similar feeling. We hence suggested the new brand name as 'Jolliz', with a logo structure having Anand Namkeen endorsing it. We were confident that in a matter of just 2 years, Jolliz will become synonymous to Anand Namkeen. And as we speak, Jolliz is capturing the market at a steady pace. For Jolliz, we have enjoyed delivering the whole package right from brand identity, packaging and collaterals to the digital experience.