In print format, a brochure or catalogue design is a miniature painting of your business. Both brochure and catalogue design are physical alternatives to your web property. A brochure or a catalogue can be touched, it can be felt, it can be left on a client’s table - so it must be very real and powerful. The main objective of a Business Brochure, a Product Catalogue or a Company Profile, for that matter is to drive customers to your website, which in the Digital Age is the main repository of all the information on your brand.
That’s the reason, we let our clients’ brochures and catalogues be led by design and bold copy, without the pressure of conforming to the digital demands of search engine optimization (SEO). The text in brochure and catalogue is kept to what is absolutely essential and eye-grabbing.
Key-word dense text may be extremely important for Google crawlers in digital collaterals, but when it comes to the real thing, visuals speak louder and clearer and you will see that amplified in our brochure and catalogue designs, that are a visual treat in themselves.