It’s that time of year again! The festival of colours, Holi, is just around the corner. Marketing teams are gearing up for their campaigns, trying to outdo each other in the creative department. Holi is a time for joy and fun, and brands try to reflect that in their campaigns. From creative ideas to messages that resonated with people, Holi campaigns can be a lot of fun to look at. And what better way to celebrate than by looking at some amazing holi campaigns from the past?
These classic creative ads show that a little bit of imagination can go a long way. From children to adults, everyone loves Holi. So it’s no surprise that these brands made an amazing impression with their creative campaigns! These creative ads will leave you in awe and make you want to run out and buy all the colours of the rainbow! From media strategy to creative advertising agency, these brands know how to make an impression.
1. Surf Excel
Surf Excel has become known for its creative and catchy ads over the years. This holi ad is no exception. It’s simple yet effective in getting its message across. And it also happens to be quite Heartfelt! Their holi campaign #RangAchheHain takes forward the tag ‘Daag Acche Hain’ to bridge emotional distances and bring hearts closer.
The campaign features an innocent child who wishes his friend Rancho, an elderly neighbour, in the holi celebrations. On realising that Rancho cannot be a part of the festivities, the boy decides to have his own ingenious yet responsible celebration with Rancho.
2. Bajaj Allianz
On the occasion of Holi, Bajaj Allianz released an endearing digital campaign, #BuraNaMano featuring its celebrity brand ambassador Ayushmann Khurrana. The ambassador is quite known for spreading socially relevant messages through his unique choice of movies that always promote powerful and topical messages.
The one-minute short video of the campaign #BuraNaMano reflects widely on the prevalent resistance to engage divergent views, which is evident across WhatsApp groups or even discussions over the dinner table. The #BuraNaMano campaign emphasises and celebrates the power of co-existence with contrasting views, which empower us to find creative solutions for our collective life goals.
3. Burger King
Burger King has always kept its customer’s needs at the forefront. With the rising consciousness and demand for quality food, Burger King launched the campaign #ColorIsForHoliNotFood. Through this campaign, Burger King has showcased its commitment to and reaffirms trust in taste. This campaign emphasises the need to put colours to good use and at the same time reiterates its commitment to provide authentic taste to its customers.
The short video represents the shift of giving up synthetic colours in food in a fun and engaging way. And yet proves the Burger King philosophy of always addressing the customer’s needs first.
Amidst the pandemic and global health challenge, Pepsi and Bollywood actor Salman Khan urged the public to celebrate ‘Distance Wali Holi’ through their holi campaign. During the pandemic, the state governments had ordered restrictions on movements and celebrations of most awaited festivities like Holi.
While the video was released on the brand’s Instagram handle, the actor can be seen walking through a riot of colours, delivering the message of celebrating Holi while implementing social distancing in accordance with the rules laid by the governing authorities.
Facebook, for the first time, launched the campaign ‘More Together’. The campaign aimed at showcasing how people across the country can do more together by harnessing the power of their connections on the platform. The campaign marks the first of many for the company.
The video encouraged people to embrace all the colours of Holi and showcased the platform’s capabilities, highlighting the power of connections. The video is creative and portrays how different people celebrate Holi in their own unique way.
Livpure always strives to champion the cause of water conversation. Conceptualised by innovations, Livpure’s campaign #BinaPaaniHoliManani targets celebrating the festival without the use of colours and water.
The campaign shows children who will, in the end, be the mender to resolving the water crisis in the coming years. In the short video, children are seen making a bold statement on the alarming issue of the water crisis in the country by hoarding water balloons to stop its sale. The campaign was highlighted across major platforms like Facebook, Google, YouTube and more.
The popular beverage company featured its ambassador and celebrity Sara Ali Khan, who urges teenagers to step out of mental blocks and enjoy the journey of growing up. Teens face a lot of pressure and go through painstaking efforts to protect their curated personas which can get in the way of relaxing and enjoying the festival of Holi.
The campaign #NoBahanaHoli reiterates the brand’s core promise of being the best companion for uninhibited, playful fun. Fanta reminds teenagers that it is okay to be in the moment and enjoy it to the fullest. The actress Sara Ali Khan invites teens to shed their excuses and play #NoBahanaHoli.
8. Brand Factory
Brand Factory created the #BuraNaManoDiscountHai campaign with a sole focus on changing cliche mindsets and welcoming the festival of colours with positivity and fun. The brand introduced its wide collection of clothes and announced huge discounts of up to 70%.
The campaign encouraged people to buy and wear new clothes on Holi by using the offer. The campaign also makes it relatable to the trend where everyone wants to look their best and enjoy the festival to its fullest.
The Bottom Line
Holi is a time when people come together to celebrate spring, good harvests, and new beginnings. And creative advertising agencies often use Holi as an opportunity to get creative with their marketing campaigns. These innovative and impactful campaigns show that Holi is an excellent opportunity to connect with consumers on an emotional level and leave a lasting impression.
Do you have a favourite Holi campaign? Share it with us in the comments below!
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