User Experience

In the over-crowed app market, brands need a fluent base of elements
that encourage the users to navigate through and revisit,
overall optimizing the mobile onsite experience.

The interaction of your mobile application elements, ranging from content to video, with the targeted user defines the user experience. Everything that a designer or a marketer contemplates to encompass in your mobile application determines the way your brand will communicate with its audience. There is a fine line of difference between the User Interface (UI) and the User Experience (UX), however, both play a crucial role in augmenting the mobile onsite experience and encouraging the users to make the purchase decision.

A robust mobile UX design should be complemented with the user-friendly and engaging content. Our content team studies your target audience and accordingly strategizes the clear messages that easily help your audience from searching to the payment process. Plus, we try to integrate rich content tools like videos, emails, blogs and send newsletters about your products or services to help you achieve desired results effectively.

It is said that if UI is the body, then the mobile user experience design is the soul within. Obviously, one can’t exist without the other. At Litmus, our designers and marketers focus strongly on generating positive user experiences through efficient mobile app UX design that is trending, fresh and competitive too. There is a dire need to grab the attention of the people in short time, hence, we personalize user experience that assists them to take quick decisions. This leads to the greater level of satisfaction and make their onsite experience an enjoyable one. For this reason, we amalgamate different factors of visual design and information architecture.

Fact 1

A user’s comprehension is 50% less on a mobile device, which means that content, navigation, and visual design elements must be twice as intuitive as they are on a desktop.

Fact 2

Almost 40% of users will stop engaging if they find the content or layout of a website shabby and tatty.

Fact 3

71% of publishers say well-informed mobile content boosts user engagement.

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