If UI is the body, user experience design (UX) is the soul within. Obviously one can't exist without the other. If UI is about digital architecture, UX is the edifice that's build on that architecture. As such, the edifice has to be such that the moment a visitor sees it, the sound that escapes from her lips is - "wow." At Litmus, we believe that all great user experiences of an app exist to serve just one key purpose - make a user's life easier.
Now the big question is how do we do it? We do that through user experience improvement that self informs; rich media, engaging content; accurate targeting and in-app profiling that houses all user data and closely tracks their media consumption behavior, so the user experience (UX) can be customized to your user's exact needs from your mobile app.