Hi, I'm Vijal.

At Litmus, I make brands digitally visible.

Vijal Contractor

Digital Marketing Specialist vijal.litmus@gmail.com


I feel life is futile if we won’t have meaningful goals to pursue.

So how did this quest to live a truly meaningful life begin? Let’s find out. Shall we?

Coming from a family of builders, it was assumed that I would join the family business. But I did not want to conform to that identity. I wanted to explore all that life had to offer and create my own identity.

So, after high school, following my passion for all things tech, I pursued Bachelor's in Computer Applications. It was at this time that I truly opened up. I was also elected as General Secretary in the third year of college. And this, I feel, became the turning point of my life.Working as a General Secretary gave me the first taste of Marketing, and boy did I enjoy it! It was as if I had finally found my calling. So, as soon as I got done with my bachelor's degree, I pursued MBA - to learn the intricacies of marketing in detail.

Combining my two diverse interests in technology and marketing, I decided to take a deep dive into the world of Digital Marketing. That’s precisely when the perfect opportunity in the form of Litmus Branding came knocking.

Litmus has given me the right platform to build brands and manage their presence in the digital universe - something I wanted to do for a really long time. Working alongside some of the most kind-hearted and talented individuals has also brought a lot of clarity to my goals.

I’ve finally discovered my Ikigai - Help Businesses transform with the power of Marketing. And this has made my quest even more meaningful.

What more can I ask for?

🤫 Sssshhhh...

A hobby which has my heart:


My biggest weakness is:


If not a Digital Marketeer, I’d be:

Umm..A tech geek with a YouTube channel!

One Content Creator I’d like to recommend:

Jatt Prabhjot

A gadget I’m excited to buy next:

Nikon Z6

A place I’d love to explore next:


A motto I live by:

"Arise, awake, and stop not till the goal is reached."