Hi, I'm Simoni.

At Litmus, I help brands reach the right audience.

Simoni Shah

Digital Marketing Executive sunilp.litmus@gmail.com


The one thing I love more than learning new things is brevity. 

To speak as less as possible and, with it, make a major impact. To speak to as less people as possible too. No, I'm not anti-social. I socialize. I have friends too, believe me. I just relish being with myself, in my little happy world, where I'm the perfect version of who I want to be.

While in reality, I'm striving hard every day to be who I want to be. Ever since I completed my B.E. in 2015, I aspired to grab a job where I could make tons of money. What do I need money for? Duh, to travel the places I'm swooned by. If only travelling didn't cost any money. I swear you'd never see me in one place ever again.

To satisfy the wanderlust in me I needed money. And for money, I needed a job. So, when the opportunity came knocking I grabbed it by the nape. My first job role was as a Junior. SEO Executive in one of the IT companies in Ahmedabad. My journey there came to an end after a year and my next destination was an IT startup.

There I had to step out of the cocoon I kept myself wrapped in. I had to wear different hats; as the occasion would require. I handled client communication (Impressive, right?), a team of designers, and developers too. Thanks to them, I'm at Litmus today. Wondering how?

Well, stepping out of my comfort zone had paid well. Imbued me with profound knowledge of Branding, Designing, WordPress and more. But knowledge wasn't enough, I needed a challenge, a challenge to keep myself moving. Towards the top, and then further. And, Litmus presented to me, just what I was seeking.

🤫 Sssshhhh...

Favorite lines by your favorite author:

"My mother had always told her kids: if you're about to do something, and you want to know if it's a bad idea, imagine seeing it printed in the paper for all the world to see." Gillian Flynn, Gone Girl.

Last time you cried:

When MS Dhoni retired.

Favorite time of the day:

When I am asleep.

Things you fear the most:

Mediocrity & Incompetency

Comfort food:

Maa ke haath ka khana

What irritates you the most:

People lacking common sense

If you could go back in time and change one thing:

I want to fight all those who jumped on me. It's thanks to them I'm not tall.

Most relatable song:

"Main pal do pal ka shayar hoon"

The best campaign you've ever done at Litmus:

Each and every campaign is close to my heart. You either succeed or you learn.

Three words that describes you the best:

Kind, Compassionate, and Happy