A very unique opportunity came our way when Iba approached us for their Halal range of cosmetics. Their aim was to target a specific segment of the consumer, without sounding too retrogressive or restrictive. On the contrary, they wanted an all-inclusive message, with the subtlety of ‘Halal’ conveyed more through visual appeal.
As a way out of the dilemma, we decided to focus on product purity, safety and integrity. For the Website Design, we used powerful visuals, both metaphorical and literal, and took help of copy only where absolutely essential to enhance the experience created by the images.
The strategy worked as sales began to climb after a successful product launch, so much so that they had to quickly enable online selling feature on their website.