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Brand Identity

Weave a story with different brand elements
that unanimously define the brand personality,
making your product stand out on a crowded shelf.

Just like every person has a unique flair to exhibit, your brand needs to set the distinctive tone among the target audience, through brand identity design. It is all about adjoining different parts of puzzle creatively to convey the clear and crisp message about your product or service. Your brand’s vision is important to us. Keeping it in focus, we make your brand carry a character of its own, that keeps your brand on the top of the consumer’s mind.

Undoubtedly, the brand’s success is measured in the way the consumers perceive it. Hence, everything matters when it comes to design the strategy to project your brand, from its look, the smell, the touch and in cases of consumables, even taste. Our creative team, therefore, blend together different brand elements like company’s name, logo, color palette, letterhead, stationary material, social media presence, etc. to build a corporate identity. We help your brand narrate its own story, that is not just emotionally stirring but leaves an indelible impact on the market.

At Litmus, our creative team after conducting an arduous research, conceptualize the idea that forms the core philosophy to market the product or service. We help create a strong brand identity that maintains consistency in its communication and visual elements, that calls for a better brand recall value. It is equally important that the corporate identity design with its distinctive approach helps the brand to differentiate itself from its rivals.

Shrugging off the ‘tried and tested’ approaches, we love to find a novel route and accept every challenge that comes our way. Not just for startups, if you feel that your product or service has not been able to promote its USP among the consumers, reputation rebuild through unifying all brand elements is a must exercise.


First impressions are incredibly important to develop loyalty; 48% consumers report that they are more likely to become loyal to a brand during the first purchase or experience.


Color is a huge factor of brand recognition. A signature color can increase brand recognition by 80%.


According to Reuters, 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions.

Your Brand

Our Values

Your Business

Our Creativity

Your Expectations

Our Delivery


Your Delight

Our Service


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