Cookie cutters are absolutely banned from our office. Our design ethos is rooted in our aspiration to provide every client with something unique, a fresh perspective that blends both aesthetics and functionality. A wise man once rightly said, "In the world of design, minimalism has its place but so does the extravaganza." So, some of our projects are inspired by the philosophy 'less is more' but for others, our approach is 'just enough is more'. At Litmus, we focus on developing impactful strategies tailor-made for each of our clients, retaining what is essential while letting go of the extraneous.
In a media-fragmented world, we won’t complicate your communication. At the core of every communication strategy, we embed the essence of the brand and convey it to the defined audience with a flair that stimulates them emotionally as well as rationally.
Everything is guided by the power of simplicity that helps to cut the flab, save your time and energy, and deliver your message clearly in a way that's punchy and a kick-in-the-butt. Consistency and precision are the two elements that empower our simplicity to create a lasting impact.
We've been in the business for nearly two decades. We’ve done business with clients across the globe. We excel at making sense of all the mumbo-jumbo, catchphrases, fads, and marketing tedium. Our USP is simple - never underestimate or undervalue your customer. We cut the clutter and bring heart-warming creativity to the table for every brand.
Shilpan Vaishnani is one of the prodigious musketeers who co-founded Litmus. He is the man of better Resource Management and Production Output. His ‘No-nonsense’ temperament keeps the brevity in internal and external communications alive. Vendor Management is Shipan’s forte and his market understanding knows only yields. Shilpan’s philosophy is upheld on a single outlook that ‘everything is possible if done and nothing else.
Kapil Vaishnani founded Litmus in 2001 to water his passion for creating brands. Kapil’s a creative brain hitched at business. He firmly believes that focused communication is the key and it must carry a purpose that serves both brand and business. Simplicity is Kapil’s power gear that has shaped some of the prominent brands in India and globally. His passion-filled sportsmanship with multi-disciplinary talent is brimming with experience of 20+ years. Talk sense and he is all ears.
Hiren Panchal co-founded Litmus with Kapil. Hiren owns an exhaustive character and sharpens his views with an analytical mindfulness. He observes every creative with a conscious magnifier. Just as his doer attitude wins over his believer attitude, his thought leadership aims at creating leaders and not followers on his team. His creative insights have created brands worldwide and he has been commanding in the industry for +20 years. Come to the point, he’s already there.
Vipul Vaishyak is a Sr. Illustrator at Litmus and also a Director at Oilpixel, Litmus’ sister concern known for creating artful memories through digital paintings. Vipul, a painter by talent, has converted his passion into a profession of creating digital chefs-d’oeuvre. He sometimes misses out on his web presence by being more active in the art that wins praises 360 Degree. Vipul’s a Bollywood buff and first to reach the cinemas in the mornings and save-in time for his pursuits. Talk art, he’ll talk heart.
Brinda Mehta joined Litmus as a Creative Director with a knack for communicating flawlessness. Brinda is a designer with a creative nerve and has acquired a fine taste for creative content. Filled with artistic fondness and fuelled with ‘out of the box’ ideas, she knows how design works for an industry. Point local or address global, Brinda knows how business can be turned into a brand.
Shreyas Nair made his directorial position with immense dedication and commitment towards the evermore growth of both Litmus and its clients. Picture a team with 10 different skill sets; he’d be the first person to lead. He’s a mighty bridge to the clients on a global platform and knows how to deliver right with an insight. Shreyas decodes every communication by being a listener before becoming a talker. Talk brand or talk business, he knows both well.