Royal Crown Laminates is a specialist in all kinds of laminates. They wanted to showcase their new manufacturing facility and share the story of their product maturation and brand transformation with their customers. They also wanted the story to be told differently.
We understood this business need and changed the client’s existing marketing material, imbibing a story-telling format into their catalogue design. Anyone flipping through the pages of their print catalogue would feel compelled to explore more about the complete range of their product portfolio and service profile.