FORTRESSING THE BRAND

A LESSON IN POSITIONING

A strong player in the education sector, the branding for this Australia-based e-Learning company had to be subtle and meaningful to their target student community. One of our first and the longest-served clients, Fortress understood did not want in-your-face, above-the-line advertising.

SUBTLE MESSAGING

They wanted us to connect them strongly to their student constituency and business associates but without falling back on the conventional crutch of direct advertising, banner advertising and/or key word marketing. A tall order but we were game for it.

GAME ON

We overhauled Fortress’s existing marketing material with a fresh Brochure Design and gave their brand the look, feel and functionality of a global eLearning player with a new Logo Design and Corporate Identity kit. We also designed and developed an online magazine for the client that could be circulated free-of-charge among their target community. The magazine is a slick and subtle projection of the client’s business, and positions them as a creditable player in the education sector, just the way they wanted it.