The jewellery market in India is abuzz with new trends tirelessly, changing its course in the blink of an eye. In such a competitive market, Bharatji’s relentless passion for crafting the unique needed an incredible storyline to strongly advocate its core principles- Craftsmanship, Quality, Service and Purity exuding a strong sense of luxury.
It was crystal clear that Bharatji, the brand itself and its eccentric creations are not for masses, but a niche audience who loves art and indulging in aesthetic experience. The brand wished to attach with its jewellery the feeling of exclusiveness and a pride in owning Bharatji’s designs. As a branding agency, the onus was on us to design a distinctive corporate identity using digital marketing tools, that are both cost-effective and client engaging.
Micro-targeting strategy was adopted to maximize the visibility of the brand. Hence, taking into consideration the multiple touch points our target audience is exposed to, we devised an all-encompassing digital marketing strategy with a responsive web design, SEO copy with a modern portfolio, social media campaigns, emails and infographics.
The social media campaigns with an elegant and quirky twist brought out the real essence of Bharatji’s designs. From Facebook posts to email marketing, our strategy was completely consumer-centric that enhanced the customer engagement with the brand, leading to more sales and brand loyalty.