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Media Games that Political Parties Play

May 05, 2014 | Buzz

Thanks to the popularity of social media, our bevy of politicians, who once donned khadi kurtas and starched Gandhi topis have now turned internet-savvy From running Smart Alecy jingles on radio to crafting kick-ass spoofs on TV to making regular posts on Facebook, Twitter or Google Hangouts; to appropriating an ...

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If Marketing Can Change Behavior….

December 23, 2013 | Buzz

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