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Going The Startup Way

Kapil Vaishnani
by Kapil Vaishnani  |  6th Aug, 2015 in Buzz

…..the road not taken

Starting a startup is the new fad but it poses its own set of challenges. Successful professionals from every industry are now venturing into entrepreneurship, starting up startups, big or small, concentrating on the niche markets. They are coming up with ‘out-of-the-box’ ideas and pursuing them with zeal, instead of getting saddled with conventional jobs.

Money may still be a big motivator for most start-ups; but what actually drives this new crop of entrepreneurs is the freedom to innovate, the flexibility and the leadership positions and the responsibility that comes with it. Gen Y is forever restless and in search of something that can give them gratification. Startups are the one thing that gives them what they want.

A Few Examples that have turned into inspirations:

This car rental service is only five-years old, but it has changed the paradigm. It was started by a team of four entrepreneurs in San Francisco, whose main aim was to survive in the market and make sure they got enough rides on the system. They never dreamed it would reach where it is today.

It started out as a blog on WordPress. They started manually posting offers for movie tickets, concert vouchers, restaurant gift certificates and sundry other deals that they could find in Chicago area. later, they would generate PDF coupons and started emailing the vouchers to customers through Apple Mail. Though it wasn’t that sophisticated, the blog did help Groupon to prove that people were ready to pay for these coupons. It was also a good way to measure the market demand, without a great deal of investment. It was only after Groupon started expanding that it needed to put the necessary infrastructure and operations in place.

YouTube started in 2005 as a video dating site. It was earlier called “Tune In Hook Up,” and was very similar in character to However, over time the idea failed to kick-start, which is why the founders decided to make it a video-sharing site and look where it is today.

Flickr was originally an online role-playing game developed by a gaming startup Ludicorp. After seeing the market potential of their idea, the founders decided to convert it into a photo-sharing website instead. The game was never published! Then Yahoo bought Flickr in 2005.

The bottomline is that those who dream big do make it big in life. It is important to buy that ticket to play even if you do not win. Go ahead! You cannot win the battle if you do not try and if you never try you will never win!

Kapil Vaishnani

Founder - Chairman, Litmus Branding Pvt. Ltd.
Kapil Vaishnani founded Litmus in 2001 to water his passion for creating brands. Kapil’s a creative brain hitched at business. He firmly believes that focused communication is the key and it must carry a purpose that serves both brand and business. Simplicity is Kapil’s power gear that has shaped some of the prominent brands in India and globally. His passion-filled sportsmanship with multi-disciplinary talent is brimming with experience of 20+ years. Talk sense and he is all ears.